Evaluating President’s Day Promotions: How Brands Are Adapting In 2025

As brands navigate the uncertain terrain of President’s Day 2025, they also need to consider a broader shift in marketing strategies—one that focuses on inclusivity, unity, and cultural co-creation. Jack Mackinnon, Senior Director of Cultural Insights at Collage, explains that consumers expect brands to acknowledge real-world challenges while maintaining an optimistic tone. “Given the politically polarized climate, brands are moving away from overt patriotic appeals and focusing on themes of unity, progress, and economic relief,” Mackinnon says.