Meaningful cultural occasions are an opportunity for consumers to express their traditions and individuality through decorations, dining, entertainment, celebratory activities, and more—all representing billions of dollars in expenditure each year.

Do you know how consumers across generations are changing the ways they celebrate these occasions? And is your brand prepared well enough in advance to successfully engage diverse consumers through marketing?

Join us as we unveil a selection of new research that illuminates the most important annual events and experiences in the lives of consumers across generations. This offering will help deepen your understanding and identify natural and effective ways to connect through meaningful cultural occasions.

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