2023 was the year of backlash. Do you know what 2024 is shaping up to be?

Americans are still contending with a flurry of issues like inflation, racism, the emergence of Generative Artificial Intelligence, and increased intensity around LGBTQ+ inclusion, especially transgender and non-binary issues. Launching amid intense political polarization, some brand executions have been met with immense and often surprising backlash, leaving brands scrambling to respond.

Do you know how to navigate the modern polarization landscape with culturally nuanced and emotionally intelligent storytelling?

In our latest free webinar, we’ll share a mid-year check-in that spotlights what diverse America wants from brands on the issues that matter, and what you can do to succeed in this environment.

We will reveal why political polarization is permanent, how backlash is inevitable, and how brand growth is also available by engaging is issues-based marketing with a smart, thematic approach. We’ll also cover how consumers want brands to activate around specific issues including race relations, abortion, climate change, LGBTQ+ rights, and generative AI, among others.

Click here to register for our event—now held in ON24!

Collage Group’s webinars are an exclusive benefit for our members.

As a non-member you are welcome to attend up to 2 webinars to sample the cultural intelligence insights Collage Group offers. Please contact us to unlock full access.