Americans are contending with a flurry of issues like inflation, racism, the emergence of Generative Artificial Intelligence, and increased intensity around LGBTQ+ inclusion, especially transgender and non-binary issues. Launching amid intense political polarization, some brand executions have been met with immense and often surprising backlash, leaving brands scrambling to respond.
Do you know how to navigate the modern polarization landscape with culturally nuanced and emotionally intelligent storytelling?
Join us for a special year-in-review, complimentary webinar that shares insights that spotlight what diverse America wants from brands on the issues that matter, and what you can do to succeed in this environment.
We will reveal why political polarization is permanent, backlash is inevitable, but brand growth is also available by engaging in issues-based marketing with a smart, thematic approach. We’ll also cover how consumers want brands to activate around specific issues including race relations, abortion, climate change, LGBTQ+ rights, and generative AI, among others. For the first time, we’ll also examine the role of political orientation across segments to break through default assumptions of diverse-segment beliefs and values.
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This event is being hosted through Zoom by our partner, the Insights Association. For any issues with accessibility, please contact us at [email protected].
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