New Millennial Insights to Grow Market Share in 2023
April 5 @ 2:00 pm - 2:30 pm
Millennials are one of America’s most diverse generations to date. Almost half of the segment is multicultural, and more than one in ten identify as LGBTQ+. Millennials today are amidst transformational life stages – including prime career years and parenthood. This unique set of circumstances, coupled with an uncertain economic environment, presents both a challenge and an opportunity for brands to capture millennial spending.
Do you understand Millennials on all levels – demographics, how they identify, and what they value – to effectively engage them in your marketing?
Join us for the release of our updated millennial cultural traits research and harness these insights for authentically appealing campaigns. We will explore a sampling of three areas of our consumer fundamentals:
- Demographics and economic opportunity,
- Identity-related marketing expectations,
- Cultural Traits.
This webinar provides the latest data-driven insights and tools necessary to develop Cultural Fluency, a competency which results in more efficient general market campaigns, as well as more effective dedicated activations.
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Enter: Webinar ID 518-479-435