Women’s History Month is a key opportunity for brands to celebrate the achievements of women and their contributions to American culture. Traditionally, brands have viewed women primarily through the lens of being a mom and as a consumer of specific segments like beauty. But as women continue to make strides in all aspects of social, cultural and business leadership, marketers need to rethink gender stereotypes and approach the segment of women and girls with new eyes.
Are you effectively engaging and celebrating women consumers for Women’s History Month and most importantly, year-round? If not, you are overlooking an important and diverse community necessary to accelerate brand growth!
To help you engage this segment, we invite you to join our latest complimentary webinar, shared in celebration of Women’s History Month. Designed to help you authentically connect with and engage women consumers, this one-hour offering will give you an extended look on how build trust with the critical consumer segment responsible for making 70-80% of all purchasing decisions.
In this complimentary, 1-hour virtual presentation, you will access:
- The latest Women’s Group Traits, a proprietary collection data-driven insights from Collage Group that empower brands across sectors to effectively engage and celebrate women consumers throughout the year.
- Examples of how leading brands are harnessing the power of cultural intelligence to authentically engage American women.
- Strategic takeaways on ways your brand can support women and advocate for gender equality.
- And more!
If you’re using a Microsoft Outlook calendar, you can add the event to your calendar with the “iCal” icon.
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