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Embrace Gen Alpha and Young Gen Z to Ignite Business Growth

June 18 @ 2:00 pm - 2:30 pm

Are you effectively fueling growth with Gen Alpha and Young Gen Z consumers? If not, you’re not only missing out on forging a connection that will pay financial dividends for your brand for years to come, you also may be missing out on connecting with their parents, who control a sizeable portion of spending today.

Gen Alpha is the most racially and ethnically diverse generation of Americans to date. In fact, Gen Alpha is the first majority-minority generation, with only 48% of the segment identifying as non-Hispanic White. Now is the perfect time to fuel brand growth with these crucial consumer segments.

Join us for our latest webinar as we focus on American kids between the ages of 6 and 17 through an intersectional gender and race/ethnicity lens. We’ll take a foundational look at Gen Alpha and younger Gen Z—from how they are parented differently to how they spend their time, while also exploring a sample of behaviors and attitudes in key categories.

Register for our event—now held in ON24!

Collage Group’s webinars are an exclusive benefit for our members.

As a non-member, you are welcome to attend up to 2 webinars to sample the cultural intelligence insights Collage Group offers. Please contact us to unlock full access.

Details

Date:
June 18
Time:
2:00 pm - 2:30 pm
Event Categories:
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Details

Date:
June 18
Time:
2:00 pm - 2:30 pm
Event Categories:
, , ,