Black Americans are especially noteworthy for their ability to impact and drive social values and commercial trends—a trait that is setting new and unforeseen expectations for brands. Due to the segment’s size, growing purchasing power, and over-sized impact on trends, marketing and insights leaders cannot afford to overlook these valuable consumers.

One third of Black Americans say that they will stop using or buying from a brand whose advertising lacks racial and ethnic diversity. Are your campaigns optimized and engaging enough for this dynamic and diverse segment?

Learn how you can authentically engage Black American consumers with this 2024 update to our popular consumer insights. This webinar will provide a brand-new look at the data-driven insights and tools necessary to develop more efficient general market campaigns, as well as more effective dedicated activations for greater financial impact.