Are you effectively engaging with Gen Alpha consumers? If not, then you’re not only missing out on forging a connection that will pay financial dividends for your brand years to come, you also may be missing out on connecting with their parents, who control a sizeable portion of spending today.
Gen Alpha is the most racially and ethnically diverse generation of Americans to date. In fact, Gen Alpha is the first majority-minority generation, with only 48% of the segment identifying as non-Hispanic White. Your brand has a perfect opportunity to both engage this segment and grow financially, all with leading diverse consumer insights.
Join us as we focus on American kids between the ages of 6 and 17 through a gender and race/ethnicity lens. We will take a foundational look at Gen Alpha and younger Gen Z – from how they are parented differently to how they spend their time, while also exploring a sample of behaviors and attitudes in key categories.
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Enter: Webinar ID 754-685-123