American small businesses drive the economy, and their owners reflect the diverse cultures and perspectives of American consumers. But many brands still find themselves asking the same question—how can we connect with the community that employs nearly one half of all working Americans?
Authentic communication is imperative to succeed with small business owners, a key segment for brands to engage and build partnerships.
Join Collage Group for a 2023 update to our industry-leading research and learn how to connect authentically with America’s small business owners. These new insights will give you a look into the attitudes and behaviors of culturally diverse business owners and will include action items to integrate marketing best practices for effective engagement.
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