Gen Z is leading the no- and low-alcohol movement. Motivated by their growing interest in wellness and mental health, mounting financial pressures, and changing tastes and social dynamics, they are the generation most likely to participate in Dry January.
This diminishing interest in alcohol isn’t just a phase. Despite older generations staying consistent in their intake, the shift we see reflects a symptom of a bigger motivator for Gen Z consumers around functional health and changing buying preferences.
As consumer preferences shift, does your brand have the tools needed to make quick and effective changes to campaigns and strategy?
With Collage Group and fluen.ci, you do.
Join us for our complimentary, inaugural webinar showcasing new “dynamic content”, aimed at keeping you in the know on the latest trends impacting diverse Americans. In this session, we will explore the cultural shifts driving Gen Z’s changes in consumer preferences, with specific insights in the AlcBev sector, and connect what this means for brands across categories.
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