Leveraging the Shifts in Hispanic Media Habits for Brand Growth - Collage Group

Consumer
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Harness the core beliefs and values of your diverse consumer segments to grow brand love and advocacy.
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Solutions
- Segmentation
  Define your core and growth segments at a deep cultural level to drive engagement, purchase, usage, loyalty and advocacy.
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  Define, size and measure audiences so you can engage the right people in the right channels at the right time.
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  Understand the intersection of shopper, experience and retail to identify opportunities that grow your brand.
- Values Drivers
  Engage diverse consumers on the issues that matter to them, using best practices that resonate with growth segments.
Brand
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Improve your brand’s cultural fluency and leverage the Halo effect to grow revenue.
Solutions
- Brand Health & Advocacy
  Take action to improve brand resonance, authenticity and advocacy with data showing the why behind consumer behavior.
- Advertising & Media Effectiveness
  Build culture into your creative process by measuring Ad Cultural Fluency to understand and optimize performance.
- Brand Growth
  Use your Brand Cultural Fluency Quotient (B-CFQ) to act on key drivers that improve trust, fit and resonance.
- Competitive Advantage
  Leverage strengths to grow your brand, and address weaknesses with your competitive points of difference.
Industry
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Give your brand the competitive advantage in your industry through cultural fluency.
Solutions
- Category Essentials
  Incorporate category-specific insights about diverse consumers into creative briefs and marketing strategies. Updated twice a year.
- New Product Innovation
  Discover unmet needs of your core and growth segments to identify new concepts for product development.
- Industry Competitive Assessment
  Identify key gaps in your industry. Prioritize and act on areas where your brand has a right to win and grow.
- Trends & Untapped Opportunities
  Carve a unique space for your brand to meet the needs and values of different consumer segments.
Platform
- Cultural Intelligence Engine
  The deepest and most discoverable data generates instant insights to drive growth.
- See It in Action
  Always on audience intelligence, brand intelligence, and category intelligence on the why driving purchase behavior.
- Custom Solutions
  Dive deep to understand the why to any question so you can take action to drive growth. Bi-lingual.
Resources
- Why Cultural Fluency Matters
  Culture goes deeper to get to the underlying why. Unlock the power of culture for your company.
- Insights Blog
  Excerpts of our insights on trends, category essentials, and diverse consumer segments.
- Webinars & Events
  Register for webinars and in-person events where we unveil new market research and consumer insights.
- White Papers
  Best practices for how to leverage cultural fluency to drive brand value and business growth.
- Case Studies
  Proven results leveraging the power of culture across industries. Why our customers trust Collage.
- Podcast
  Cultural Fluency Maker podcasts hosted by CEO David Wellisch.
About
- Who We Are
  Our mission. Our values. Minority-owned business.
- Why Collage
  Culture is at our core. Unrivaled depth of data. In-culture subject matter experts.
- Careers
  We are hiring! Join a fast-paced, mission-driven tech company.
- Press
  As seen in AdAge, Forbes, Business Insider. Collage is the trusted source for cultural insights.
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Webinars & Events

Jan

27

Webinar

02:00 PM – 03:00 PM

Leveraging the Shifts in Hispanic Media Habits for Brand Growth

Hispanic Americans are driving some of the biggest shifts in digital media right now. Their engagement is moving beyond passive viewing into active, choice-driven experiences, from the rapid rise of subtitles as a default viewing behavior, to the growth of livestreaming, to communities built around co-creation and shared culture.

Join us as we unpack these shifts and show how to turn them into more targeted media decisions. We will share culturally grounded insights on where Hispanic audiences are engaging, why those spaces matter, and how brands can show up in ways that are truly authentic with nuance.

You will leave with a clearer view of the platforms and formats gaining momentum, practical actions you can take for your brand to connect with Hispanic consumers through relevant content and experiences, and guidance on optimizing channel mix and creativity to improve media ROI.

Register