Loading Events

« All Events

  • This event has passed.

Navigate Emotions and Decision-Making in American Consumers

March 13 @ 2:00 pm - 2:30 pm

Multicultural man shopping online

As we continue to navigate uncertainty, polarity, and speed of technology, it is increasingly important to understand how best to manage emotions to drive connection and loyalty with consumers. Marketing leaders across industries are all working to gain a competitive edge in understanding and influencing consumer behavior, but need to understand that there is no “one-size-fits-all” approach.

Is your brand truly connecting with and engaging diverse and complex consumers across segments? If not, you are missing out on key consumers that are imperative for brand growth now and in the future.

Join our latest complimentary webinar as we explore top performing brands and how they are winning with complex diverse audiences. In addition to leading insights gleaned from our research, we will provide practical tips to enhance your marketing and communication strategies.

After attending this webinar, you will understand:

  • Measurements used in service of understanding the impact of cultural fluency on brands and ads;
  • Strategies to incorporate insights on emotions into your decision-making processes;
  • Case studies and examples of successful culturally fluent marketing campaigns;
  • And more!


If you’re using a Microsoft Outlook calendar, you can add the event to your calendar with the “iCal” icon.

Having issues registering, or would you like to share this event with colleagues? Click here.

Details

Date:
March 13
Time:
2:00 pm - 2:30 pm
Event Categories:
, , ,

Details

Date:
March 13
Time:
2:00 pm - 2:30 pm
Event Categories:
, , ,