New 2026 Predictions Every Brand Needs to Leverage: Tapping Emerging Sentiment Across Gen Alpha, Gen Z, and Hispanic Consumers - Collage Group

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Brand
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Improve your brand’s cultural fluency and leverage the Halo effect to grow revenue.
Solutions
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  Take action to improve brand resonance, authenticity and advocacy with data showing the why behind consumer behavior.
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  Build culture into your creative process by measuring Ad Cultural Fluency to understand and optimize performance.
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  Use your Brand Cultural Fluency Quotient (B-CFQ) to act on key drivers that improve trust, fit and resonance.
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  Leverage strengths to grow your brand, and address weaknesses with your competitive points of difference.
Industry
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Give your brand the competitive advantage in your industry through cultural fluency.
Solutions
- Category Essentials
  Incorporate category-specific insights about diverse consumers into creative briefs and marketing strategies. Updated twice a year.
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  Discover unmet needs of your core and growth segments to identify new concepts for product development.
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  Identify key gaps in your industry. Prioritize and act on areas where your brand has a right to win and grow.
- Trends & Untapped Opportunities
  Carve a unique space for your brand to meet the needs and values of different consumer segments.
Platform
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  The deepest and most discoverable data generates instant insights to drive growth.
- See It in Action
  Always on audience intelligence, brand intelligence, and category intelligence on the why driving purchase behavior.
- Custom Solutions
  Dive deep to understand the why to any question so you can take action to drive growth. Bi-lingual.
Resources
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- Insights Blog
  Excerpts of our insights on trends, category essentials, and diverse consumer segments.
- Webinars & Events
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- White Papers
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- Case Studies
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- Podcast
  Cultural Fluency Maker podcasts hosted by CEO David Wellisch.
About
- Who We Are
  Our mission. Our values. Minority-owned business.
- Why Collage
  Culture is at our core. Unrivaled depth of data. In-culture subject matter experts.
- Careers
  We are hiring! Join a fast-paced, mission-driven tech company.
- Press
  As seen in AdAge, Forbes, Business Insider. Collage is the trusted source for cultural insights.
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Webinars & Events

Dec

10

Webinar

12:30 PM – 01:00 PM

New 2026 Predictions Every Brand Needs to Leverage: Tapping Emerging Sentiment Across Gen Alpha, Gen Z, and Hispanic Consumers

Don’t miss our final webinar of the year, built for brands planning for 2026. We’re bringing fresh, must know insights and predictions on where consumer sentiment is heading next, and how to translate it into your strategic marketing planning now.

You’ll learn how to tap into emerging attitudes reshaping purchase behavior, and why Gen Alpha and Gen Z are rewriting the marketing funnel. We’ll break down what this means for media planning, from discovery to consideration to loyalty, and how to show up in the moments that matter most.

We will also spotlight the key drivers of brand consideration and trust changes among Hispanic consumers, and what it takes to win in a market where cultural relevance and credibility are inseparable from growth.

Join our experts for a clear, actionable look at the shifts ahead, and how to future proof your brand with cultural intelligence, analytics, and marketing that connect with the consumers shaping 2026.

Register