Do you know why the parents of Gen Z and Gen Alpha consumers rank ads as authentic and appealing? We do! These ads leverage deep insights on values and consumer identity to create highly compelling campaigns that fuel growth.

Step up your understanding to authentically connect with the parents of Gen Z and Gen Alpha consumers in our latest webinar. Learn from the top ads for this segment, and walk away with new learnings to grow, resonate, and win.

Through our research process, we have identified the most Culturally Fluent ads appealing to parents of Gen Z and Gen Alpha consumers and name these leaders across industries. Different dimensions of ads are weighted and combined to give you insights into resonance across diverse consumer segments and identify where you can focus your strategies for improvement. We’ll share learnings from the data, real life examples of winning ads, and more.