Webinars
Hosted by Collage Group analysts, our complimentary webinars cover the latest consumer insights and trends.

September 29th, 2021

LGBTQ+ Consumer Media Consumption

Do you know how Americans across sexuality consume media content? 

Or how your brand can leverage these insights for engagement and growth?

Discover all-new insights on this topic in our latest complimentary webinar, LGBTQ+ Digital & Media. This new series will focus on traditional and new media channels, including social media and streaming platforms, as well as the role of influencers across platforms.

This presentation of consumer research across sexuality and gender digs deeper into receptivity to advertising in different channels and provide insight into preferences for engagement on social media.

October 6th, 2021

Essentials of Black Consumers

Black Americans represent a unique, influential audience. This slightly younger consumer segment grew by 5.6% from 2010 – 2020, and is projected to contribute to 16% of population growth through 2025.

As America’s cultural transformation accelerates, all consumers are expecting more of brands. Collage Group is pleased to share powerful insights to enhance your understanding of Black consumer culture. These insights support authentic, efficient, and effective general market campaigns and targeted activations.

In this complimentary webinar, we’ll discuss Black consumers’ unique Cultural Traits, which are divided into two complementary methodologies:

  1. Cultural Attributes: Provide a broad and powerful cultural profile of diverse consumer segments based on six culturally relevant personality characteristics.
  2. Group Traits: Zoom in on cultural variation, providing a more detailed assessment of the way that cultural attributes are expressed within each segment.
Black Consumers

October 13th, 2021

Media Consumption by Gender

Do you know how Americans across gender consume media content? Or how your brand can leverage these insights for engagement and growth?

Discover all-new insights on this topic in our latest complimentary webinar, Gender Digital & Media. This new series will focus on traditional and new media channels, including social media and streaming platforms, as well as the role of influencers across platforms.

This presentation of consumer research across sexuality and gender digs deeper into receptivity to advertising in different channels and provide insight into preferences for engagement on social media.

Get In Touch.

There's a world of just for you

collage-transparent-white-156px