Collage Group Webinars
Connecting you with the latest in multicultural and generational market research.
Click the date to view webinar details.
September 24th, 2020 | 2:00 PM EDT
Pulse Check on Multicultural Health Care Consumers
Health care insurers and providers are currently facing a critical decision: take steps to better understand multicultural health care consumers, or lose them to competitors that make this investment.
The stakes are only increasing as Medicare Advantage and Medicaid Managed Care enrollment grows. In this deep-dive analysis, we look into key topics that health care insurers, providers, and related industries and organizations need to know to capture multicultural consumers’ attention, loyalty, and trust. In addition to reviewing the needs and preferences of Hispanic, Black, and Asian consumers, as compared to White consumers, this presentation narrows in on variation by age group.
In this webinar we will explore:
- How and why multicultural consumers select an insurance plan.
- How multicultural consumers select a health care provider and make health decisions.
- What happens outside of provider visits.
September 29th, 2020 | 2:00 PM EDT
Gen Z Essential Traits & Cultural Attributes
Intrinsically diverse Gen Z consumers are critical to your brand’s sustainability and growth. Efficiently and effectively connecting across racial and ethnic segments, referred to as Cultural Fluency, is key to engaging this generation of consumers. Like Millennials, Gen Z consumers are highly invested in their beliefs and passions, and orient toward inclusion and diversity not seen in older generations. However, Gen Z consumers are different from Millennials in unique ways – from trends and experiences to expression and entertainment.
In this complimentary 30-minute webinar, we will unveil timely findings, including:
- How we define Gen Z and their cultural attributes and group traits.
- The impact of media, technology and historical events on their lives and how they define themselves.
- Gen Z expectations of brands, including tangible advice for the current environment.
- Gen Z social values brands can activate against as we navigate a turbulent political season.
Unleashing culture to drive brand growth
Where to find us
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Bethesda, MD 20814
(240) 482-8260
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