When it comes to household purchases, mothers have significant leverage in steering family decisions. Moms also tend to be “in-the-know” on the latest product trends and highly active on social media. Their proclivity to engage in word-of-mouth influence makes them a critical segment for brands to understand and activate better.
This webinar provides a profile of moms of young children (under 14). We will also “double-click” into the extensive growth in the size and purchasing power of Hispanic moms and reveal what sets them apart from other consumers.
Join this webinar to learn key aspects of multicultural moms including:
Cultural attributes such as rootedness, anxiety, independence, and adventurousness
Shopping and purchasing attitudes and behaviors across categories
To win in today’s competitive marketplace brands must be able to resonate with and activate younger consumers. But you can’t necessarily rely on what’s worked in the past—Gen Z and Millennials are unlike previous generations in important ways that marketers and consumer insights teams must understand.
In part one of our two-part webinar series on younger consumers, we will introduce you to the key demographics and group traits that make up these segments. This engaging webinar will help marketers, market research leaders, and brand managers understand what matters most to Gen Z and Millennials and how to activate them.
All registrants will receive a link to the recording a few days following the webinar, so register anyway even if you can’t make it at 2:00PM EDT.