Is your brand effectively engaging with Millennial consumers?
Having started their careers during the Great Recession, many Millennials shaped their financial status and buying behaviors early in life. Now amidst a second recession carrying heavy student debt and low homeownership rates, they face unique circumstances likely to impact Millennial spending and behaviors further.
In this complimentary 30-minute webinar, get a sneak peek of our newly updated Cultural Traits – a central component of your journey to Cultural Fluency. These data-driven measures of cultural variation reveal key insights into the Millennial consumer segment, including:
- Cultural Attributes: Explore key elements of the Millennial cultural profile.
- Group Traits: Zoom in on the way cultural attributes are expressed within this segment.