Webinars & Events
Attend in-person events and register for Collage Group's complimentary webinars, which unveil new market research and consumer insights on consumers across race, ethnicity, generation, sexuality and gender.

June 30, 2022

Insights for Engaging Hispanic Passion Points

Hispanic consumers are a growth engine for your brand and for the U.S. economy, accounting for 56% of U.S. population growth between 2014 and 2019. This consumer segment is projected to nearly double in size during the next 40 years. But do you know what fuels interest and passion among Hispanic consumers?

Learn how to build cultural resonance among Hispanic consumers that can deliver growth to your brand with our latest webinar, shared in partnership with the Insights Association, Insights for Engaging Hispanic Passion Points. Passion points are the activities and areas of life that consumers prioritize when spending their time, money, and attention. These areas include sports, fitness, food, fashion, travel, movies & tv shows, music, video games, home improvements and gardening, and more.

Webinar - Hispanic Passion Points

July 14, 2022

Understanding & Embracing LGBTQ+ Terminology

Engage the LGBTQ+ community with a deeper understanding of changing expectations and trends in self-identification. Understand the meaning and preferences for terms like non-binary and intersex, and the nuances of personal pronouns. Dig deeper into the labels and/or identifiers each segment prefers and double-click by age, race/ethnicity, and gender when relevant.

Attend this webinar and walk away with enhanced vocabulary and insights for cultural resonance beyond specific groups to Cultural Fluency across many.

July 21, 2022

Authentically Engage Multicultural America Now: The Quirk’s Event 2022

Do you know how multicultural American consumers’ outlooks have changed since the unprecedented social, economic and public health upheavals of 2020?

Join us at The Quirk’s Event in New York City for key changes in Asian, Black and Hispanic consumers’ attitudes and priorities at this key juncture in American history. In addition, we’ll share lessons gleaned from Collage Group’s CultureRate database reveal how to engage authentically across consumer segments.

Cultural Fluency–engaging efficiently and effectively across consumer segments – is emerging as a new marketing mandate and can no longer be understood as a sideshow to the main act of “mainstream marketing.” Don’t miss this chance to learn how to take mainstream marketing to a new level, by enabling authentic connection to diverse consumer segments while appealing to core human truths that matter to everyone.

July 21, 2022

Understanding & Embracing Multicultural Terminology

Are you ready to engage culture with a deep understanding of the words that define it? Understand consumer reaction to terms like Latinx and BIPOC, the nuances of Hispanic vs. Latino and Black vs. African American in our multicultural terminology research, updated for 2022. Dig deeper into the labels and/or identifiers each consumer segment prefers and double-click by age, gender and more.

Attend this one-hour webinar and walk away with enhanced vocabulary and insights for cultural resonance beyond specific groups to cultural fluency across many.

 

 

July 28, 2022

Activate American Parents Through Culture: 2

American consumer attitudes continue to evolve, and to help you keep pace, Collage Group is excited to announce a new complimentary webinar sharing our new Parents & Kids Program insights as part of our leading Cultural Intelligence Platform. 

In our latest complimentary webinar, you’ll learn how American parents differ from their non-parent peers along two dimensions: their cultural values and related attitudes and their media habits. The presentation uses both a gender and race/ethnicity lens to create in-depth profiles of both moms and dads.

The Parents & Kids Program has been developed with input from many of the world’s top brands. The program specifically overcomes common “cultural blind spots” many brands report by providing a cost-effective way to obtain insights critical to activating parents and kids across race and ethnicity.

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