Webinars
Hosted by Collage Group analysts, our complimentary webinars cover the latest consumer insights and trends.

January 26th, 2022

Gen Z & Millennial Passion Points

Gen Z and Millennial consumers are highly invested in their beliefs and passions and also orient toward inclusion and diversity not seen in older generations. But do you know what really matters most to these segments, while also being able to differentiate between the two?

Learn how you can fuel at-scale personalization that can deliver growth to your brand with our complimentary webinar, Gen Z & Millennial Passion Points. This webinar provides insights from our research covering Passion Points: activities and areas of life that consumers prioritize when spending their time, money, and attention.

February 1, 2022

Insights for Authentic Black Consumer Engagement

Black Americans represent a unique, influential audience who are projected to contribute to 16% of population growth through 2025 and skew slightly younger than the general U.S. population. As brands across every category recognize the importance of engaging and supporting Black Americans, the right cultural nuance and tone can establish resonance and connection.

February 3, 2022

Health & Wellness Across Sexual Identity​

Health and wellness are top of mind for consumers, and health-related attitudes and behaviors continue to evolve across the pandemic. Do you know what these changes in consumers across sexual identities mean for your brand?

Find out in our new research as we explore the intersection of sexual identity and health and wellbeing, barriers to improving health, adoption of health-related behaviors, and provider and health insurance preferences. We’ll dig deep into the payer space and identify opportunities to capture LGBTQ+ consumer attention and manage their care.

February 9th, 2022

Health & Wellness Across Generations

Health and wellness are top of mind for consumers. And in an uncertain pandemic environment, health-related attitudes and behaviors are evolving. Do you know how these changes vary across generation and what they mean for your brand?

Find out in a sampling of our new research as we explore conceptions of health and wellbeing, barriers to improving health, adoption of health-related behaviors, as well as provider and health insurance preferences. We’ll dive deeper into the health insurance space, identifying barriers and opportunities to capturing consumer attention and better managing care.

February 10th, 2022

Health & Wellness Across Gender

Health and wellness are top of mind for consumers. And in an uncertain pandemic environment, health-related attitudes and behaviors are evolving. Do you know what these changes across genders mean for your brand?

Find out in our new members-only research as we explore conceptions of health and wellbeing, barriers to improving health, and adoption to health-related behaviors, as well as provider and health insurance preferences. We’ll dig deeper into the health insurance space, and identify barriers and opportunities to capturing consumer attention and better managing care.

February 16th, 2022

Hispanic Passion Points

Hispanic consumers are a growth engine for your brand and for the U.S. economy, accounting for 53% of U.S. population growth between 2013 and 2018. This consumer segment is projected to nearly double in size during the next 40 years. But do you know what fuels interest and passion among Hispanic consumers?

Learn how to build the cultural resonance among Hispanic consumers that can deliver growth to your brand with our latest complimentary webinar, Hispanic Passion Points. Attendees will access proprietary insights from our Passion Points research, which covers the activities and areas of life that consumers prioritize when spending their time, money, and attention.

February 24th, 2022

LGBTQ+ Terminology

Engage the LGBTQ+ community with a deeper understanding of changing expectations and trends in self-identification. Understand the meaning and preferences for terms like non-binary and intersex, and the nuances of personal pronouns. Dig deeper into the labels and/or identifiers each segment prefers and double-click by age, race/ethnicity, and gender when relevant.

Attend this one-hour webinar and walk away with enhanced vocabulary and insights for cultural resonance beyond specific groups to cultural fluency across many.

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