Webinars
Hosted by Collage Group analysts, our complimentary webinars cover the latest consumer insights and trends.

April 14th, 2021

Principles for Engaging Younger, More Diverse Consumers: Deep Dive into Gen Z

One in five Americans are part of Gen Z, the generation born from 1997 to 2012. These younger consumers, 8-to-23 years old, are highly invested in their beliefs and passions, and orient toward inclusion and diversity not seen in older generations. Learn how to capture the growing influence and expenditure of this influential, younger consumer segment and earn their loyalty for years to come. In this session you will learn:

The Collage Group methodology to help brands build cultural fluency.
How the methodology reveals the unique characteristics of Gen Z – from trends and experiences to expression and entertainment.
Three areas from our consumer fundamentals research for Gen Z consumers:

  1. Demographics and economic opportunity
  2. Identity-related marketing expectations
  3. Cultural Traits: Comprised of two complementary methodologies—Cultural Attributes and Group Traits—that allow brands to measure cultural variation and identify areas of similarity and difference among segments.

April 22nd, 2021

Appeal to Multicultural Passion Points

Deep dive into what drives and inspires Hispanic, Black and Asian Americans with a sneak peek of our newly released Multicultural Passion Points. In this 30-minute webinar, you’ll access all-new insights from 8 key areas:

1. Sports & Fitness
2. Music
3. Movies & Shows
4. Travel
5. Food
6. Religion
7. Games
8. Fashion

Take it a step further with strategic takeaways on how to leverage Passion Points to drive connection and engage authentically with Multicultural consumers.

May 27th, 2021

Understanding Multicultural Consumer Identity: Deep Dive into Hispanic Consumers

Did you know that race/ethnicity is the most important part of identity for multicultural consumers? As insights and marketing professionals, understanding consumer identity is key to building authentic connections.

With multicultural consumers now representing more than 100% of population growth, all consumers are expecting more of brands. Across all multicultural segments, Hispanic consumers are the fastest-growing consumer group accounting for 53% of U.S. population growth between 2013 and 2018. The segment is projected to nearly double in size during the next 40 years. In this session you will learn:

  1. What multicultural consumers are seeking from brands and how to take action on these insights.
  2. The differences and similarities between Hispanic consumers and other consumer segments, and how to activate on these insights to reach across diverse segments.
  3. Three areas from our consumer fundamentals research for Hispanic consumers:
    • Demographics and economic opportunity
    • Cultural Traits: Comprised of two complementary methodologies—Cultural Attributes and Group Traits—that allow brands to measure cultural variation and identify areas of similarity and difference among segments.

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