Consumer
Consumer Insights
Harness the core beliefs and values of your diverse consumer segments to grow brand love and advocacy.
- Multicultural
  Hispanic, Black, Asian
- LGBTQ+ & Gender
  LGBTQ+, Women, Men
- Generations
  Gen Z, Millennials, Gen X, Boomers
- Parents & Kids
  Parents, Kids, Gen Alpha
- Cultural Drivers
  Paint a full picture of your consumers and what specifically matters to them, like passion points, sports and gaming, holidays and more.
Solutions
- Segmentation
  Define your core and growth segments at a deep cultural level to drive engagement, purchase, usage, loyalty and advocacy.
- Real-Time Custom Audiences
  Define, size and measure audiences so you can engage the right people in the right channels at the right time.
- Shopper & Retail
  Understand the intersection of shopper, experience and retail to identify opportunities that grow your brand.
- Values Drivers
  Engage diverse consumers on the issues that matter to them, using best practices that resonate with growth segments.
Brand
Brand Insights
Improve your brand’s cultural fluency and leverage the Halo effect to grow revenue.
Solutions
- Brand Health & Advocacy
  Take action to improve brand resonance, authenticity and advocacy with data showing the why behind consumer behavior.
- Advertising & Media Effectiveness
  Build culture into your creative process by measuring Ad Cultural Fluency to understand and optimize performance.
- Brand Growth
  Use your Brand Cultural Fluency Quotient (B-CFQ) to act on key drivers that improve trust, fit and resonance.
- Competitive Advantage
  Leverage strengths to grow your brand, and address weaknesses with your competitive points of difference.
Industry
Industry Insights
Give your brand the competitive advantage in your industry through cultural fluency.
Solutions
- Category Essentials
  Incorporate category-specific insights about diverse consumers into creative briefs and marketing strategies. Updated twice a year.
- New Product Innovation
  Discover unmet needs of your core and growth segments to identify new concepts for product development.
- Industry Competitive Assessment
  Identify key gaps in your industry. Prioritize and act on areas where your brand has a right to win and grow.
- Trends & Untapped Opportunities
  Carve a unique space for your brand to meet the needs and values of different consumer segments.
Platform
- Cultural Intelligence Engine
  The deepest and most discoverable data generates instant insights to drive growth.
- fluen.ci App
  Always on app with brand-specific and actionable cultural insights.
- Insights Hub
  Deepest cultural insights on the why driving consumer attitudes and purchase behavior.
- Custom Solutions
  Dive deep to understand the why to any question so you can take action to drive growth. Bi-lingual.
Resources
- Why Cultural Fluency Matters
  Culture goes deeper to get to the underlying why. Unlock the power of culture for your company.
- Insights Blog
  Excerpts of our insights on trends, category essentials, and diverse consumer segments.
- Webinars & Events
  Register for webinars and in-person events where we unveil new market research and consumer insights.
- White Papers
  Best practices for how to leverage cultural fluency to drive brand value and business growth.
- Case Studies
  Proven results leveraging the power of culture across industries. Why our customers trust Collage.
- Podcast
  Cultural Fluency Maker podcasts hosted by CEO David Wellisch.
About
- Who We Are
  Our mission. Our values. Minority-owned business.
- Why Collage
  Culture is at our core. Unrivaled depth of data. In-culture subject matter experts.
- Careers
  We are hiring! Join a fast-paced, mission-driven tech company.
- Press
  As seen in AdAge, Forbes, Business Insider. Collage is the trusted source for cultural insights.
Get a Demo Log In

fluen.ci app

New Insights Discovery

Stay ahead of competition by discovering new insights, tracking trends in attitudes, media habits, and purchase drivers. Collage empower you and your team to understand the “why” and ideate for innovation.

Experience the Power of Insight Discovery

New Campaign Ideas

New insights can inspire new creative that connects. Understand underlying values and purchase drivers that can better drive resonance.
New Product Innovation

Nuggets of insight can inspire new product ideas. Understand trade-offs, workarounds, and trends that impact the demand spaces of your consumer.
Strategy

Insight is the foundation of brand and business growth. Understand where you competition is winning, where you have gaps, and the right to win.

Get a Demo

Track trends by multicultural segments to drive your brand and grow with new segments

Check out the new C-Pulse(™) multicultural trend snapshot that highlights insights discovery for your brand. Did you know consumers are skeptical of AI? That there is an explosion of new women participating in sports. Gen Z is drinking less and thrifting more. Experiences for travel and restaurants vary between Hispanic and Asian consumers. And Black consumers are driving expenditure increases in Personal Care. Stay ahead of the new trends that are affecting your consumer and brand today.

Deepest curated insights on the WHY driving consumer behavior

Collage has the deepest cultural data, and with one click of your new Audience Profiles, gaps in your Brand’s cultural fluency, or which competitors have momentum, you can dive deeper to understand the why. Explore with intersectional data fused between consumer, brand, and category to discover new insights on unmet needs, gaps in the market, and new trends.

Get a Demo

Unleash the power of cultural intelligence to fuel brand growth. Take action with the most discoverable consumer, brand and industry insights.