The stunning growth of video games and virtual reality within the entertainment industry is attributable to two core segments: youth and multicultural consumers. Brands need to understand how to leverage this passion point to activate these key segments as gamer culture continues to blend with the mainstream.
How Are Gen Z and Millennial Consumers Different?
An intrinsically diverse youth segment (ages 18-39) has emerged over the 40-year cultural transformation in the U.S. These Gen Z and Millennial consumers, referred to as the New Wave, are highly invested in their beliefs and passions, and orient toward inclusion and diversity not seen in older generations.
Cultural fluency is key to engaging authentically with these younger consumers as they are developing their tastes and brand loyalties. Download the report above, and read below for all the latest insights on Gen Z and Millennial marketing.