Generational Research: Gen Z Consumers

Generational Research | Gen Z

Collage Group’s Gen Z research helps brands understand differences in spending, passions and trends as compared to other generations: Millennial, Gen X and Boomer. Understanding intrinsically diverse Gen Z consumers is critical to your brand’s growth, and their interests and values are evolving.

Fill out the form to download an excerpt from our presentation, Appeal to Gen Z Cultural Traits.

Who are Gen Z?

Like Millennials, Gen Z consumers are highly invested in their beliefs and passions and orient toward inclusion and diversity not seen in older generations.

However, Gen Z consumers are different from Millennials in unique ways – from trends and experiences to expression and entertainment.

Cultural fluency is key to engaging authentically with Gen Z consumers as they are developing their tastes and brand loyalties. Part of the New Wave, consumers aged 18 – 40, Gen Z consumers are among the first in American history to be defined by the multicultural experience.