Fill out the form to download an excerpt of our “Essentials of Millennial Consumers” report and read below for all the latest insights on this segment.
How do Millennials compare to other generations?
Many Millennials started their careers during the Great Recession, which shaped their financial status and buying behaviors early in life.
Now amidst a second recession carrying heavy student debt and low homeownership rates, they face a unique set of circumstances likely to further impact Millennial spending and behaviors. Cultural fluency is key to engaging authentically with Millennial consumers as they navigate a difficult financial climate. Part of the New Wave, consumers aged 18 – 39, Millennial consumers are among the first in American history to be defined by the multicultural experience.
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The Latest in Millennial Consumer Trends
THANKSGIVING: the classic foodie holiday everyone knows and loves. Make Thanksgiving stand out by activating on these generational insights that reveal some untraditional perspectives on ways consumers celebrate Turkey Day.
With Halloween a little over a month away, brands are starting to roll out their creepy (or festive!) campaigns. Keep the following generation-specific insights in mind while you finalize your campaign or consider a quick social media activation.
As the marketplace for online shows and movies gets more and more crowded, reaching young viewers increasingly feels like swimming upstream. These are the insights you need to maximize the share of Gen Z and Millennial eyeballs on your content, platforms, or advertisements.