Generational Research | Millennial

Collage Group’s Millennial market research helps brands understand differences in Millennial spending, passions and trends as compared to other generations: Gen Z, Gen X and Boomer. Understanding intrinsically diverse Millennial consumers is critical to your brand’s growth, and their interests and values are evolving.

Fill out the form to download an excerpt of our “Essentials of Millennial Consumers” report and read below for all the latest insights on this segment.

Essentials of Millenial Consumers

How do Millennials compare to other generations?

Many Millennials started their careers during the Great Recession, which shaped their financial status and buying behaviors early in life.

Now carrying heavy student debt and low homeownership rates, they face a unique set of circumstances likely to further impact Millennial spending and behaviors. Cultural fluency is key to engaging authentically with Millennial consumers as they navigate a difficult financial climate. Part of the New Wave, consumers aged 18 – 39, Millennial consumers are among the first in American history to be defined by the multicultural experience.

The Latest in Millennial Consumer Trends

Media Consumption Across Generations

Optimize your brand’s connection with consumers across generations by understanding where they consume media content, and why they’re going there to do so.

How Multicultural and Youth Consumers are Reshaping the Video Game Industry

The stunning growth of video games and virtual reality within the entertainment industry is attributable to two core segments: youth and multicultural consumers. Brands need to understand how to leverage this passion point to activate these key segments as gamer culture continues to blend with the mainstream.

Amplify Word-of-Mouth Impact in the New Wave

The New Wave—the young, diverse segment of Americans aged 18 to 39—value word-of-mouth and engage it more than older Americans. In this study, we share two steps and five tactics that brands should leverage to drive word-of-mouth in this segment.