Our deeper understanding of gen-Z and millennials stems from a deeper understanding of these generations through our generational framework and segmentation expertise & pushing past generational definitions into five-year segments.

Our generational framework shows what makes gen-Z and millennials tick; along you to separate fact from fiction to understand not only who these consumers are today but who they will be five years from now. Combined with our segmentation expertise – genYZ gives you a unique vantage into some of the most dynamic, changed filled years.

We find that the 15 or 18 year groups of individuals that make up traditional generations are too imprecise. That is why our analysis starts with five-year segments. When looking at gen-Z and millennials behaviors and attitudes, especially digital, need to looked at sub-generationally to get real, actionable strategies.