It’s 2019. At this point, no one should be surprised to learn that Hispanic consumers are a must-have for brands that want to maintain and grow market share.
The Latest in Multicultural and Generational News
As the marketplace for online shows and movies gets more and more crowded, reaching young viewers increasingly feels like swimming upstream. These are the insights you need to maximize the share of Gen Z and Millennial eyeballs on your content, platforms, or advertisements.
This year, research into holidays and occasions was the most requested topic among our clientele of America’s top brands. Many of the calendar holidays are cultural touchpoints that represent billions of dollars in consumer expenditure each year.