Explore how different segments view brands on the Brand-Cultural Fluency Quotient (B-CFQ).* Identify any brand in the database and compare it to the top ten brands on B-CFQ or Awareness, in any category.
View the CFQ Threshold and Cultural Reach scores by moving the toggle to the right.
Brands with the green circle are the highest ranked by CFQ
Brands with the red circle are the lowest ranked by CFQ
The vertical grey bar notes the highest and lowest ranking brands across all categories for that demographic
The horizontal blue bar represents the CFQ Threshold. If a brand is above line, it is doing well on cultural resonance. If a brand is below this line, it needs to improve cultural resonance. View the threshold by moving the toggle to the right.
The dots with the colored outlines are brand you’re exploring based on your selections. If you mouse over the dot you will see the name of the brand and its B-CFQ score.
*The Brand-Cultural Fluency Quotient incorporates six component scores measuring Personal Relevance, Trust, Brand Advocacy, Memories, Shared Values and Product Fit. These components were selected in an analysis of 20 possible factors in numerous combinations. We selected the set that reflected the optimal balance of factors that could be considered cultural and which collectively best predict increased purchase intent and brand favorability.
Reading Time: 5 minutes. I had the pleasure of taking part in one of our recent in-house studies, which took a look at over 300 iconic brands. In the end, we were able to objectively identify the top 10 brands for Hispanic consumers.
Reading Time: 4 minutes. In 2022, increasing polarization on social issues revealed that America’s cultural divisions are likely here to stay.
Reading Time: 3 minutes. Here’s an overview of the new consumer insights reports we’re releasing in Q4 2022 and beyond that you’re missing out on.
Where To Find Us
4550 Montgomery Avenue
Bethesda, Maryland, 20814
(240) 482-8260
Collage Group is a certified Minority Business Enterprise (MBE)
Understand & Embrace LGBTQ+ Terminology: A Pride Month Celebration
Authentically engaging and supporting the LGBTQ+ community is about more than saying the right word to refer to the right person, it’s about dignity and empathy.
Terminology is really a matter of respect: saying I see you, and I affirm your identity.
After attending this webinar, you will walk away with enhanced vocabulary and insights for cultural resonance beyond specific groups to Cultural Fluency across many. Happy Pride!
