Explore how different segments view brands on the Brand-Cultural Fluency Quotient (B-CFQ).* Identify any brand in the database and compare it to the top ten brands on B-CFQ or Awareness, in any category.
View the CFQ Threshold and Cultural Reach scores by moving the toggle to the right.
Brands with the green circle are the highest ranked by CFQ
Brands with the red circle are the lowest ranked by CFQ
The vertical grey bar notes the highest and lowest ranking brands across all categories for that demographic
The horizontal blue bar represents the CFQ Threshold. If a brand is above line, it is doing well on cultural resonance. If a brand is below this line, it needs to improve cultural resonance. View the threshold by moving the toggle to the right.
The dots with the colored outlines are brand you’re exploring based on your selections. If you mouse over the dot you will see the name of the brand and its B-CFQ score.
*The Brand-Cultural Fluency Quotient incorporates six component scores measuring Personal Relevance, Trust, Brand Advocacy, Memories, Shared Values and Product Fit. These components were selected in an analysis of 20 possible factors in numerous combinations. We selected the set that reflected the optimal balance of factors that could be considered cultural and which collectively best predict increased purchase intent and brand favorability.
Reading Time: 14 minutes. Learn how consumer spending trends differ across gender, ethnicity, and age to support the financial needs of your consumers.
Reading Time: 3 minutes. Hispanic Heritage Month is a key opportunity to acknowledge and celebrate Hispanic achievements and cultural contributions to U.S. history. Among other aspects, the Hispanic demographic takes pride in expressing oneself through cultural traits, family traditions, decorations, and delicious foods.
Reading Time: 2 minutes. Hispanic Heritage Month is a key opportunity to acknowledge and celebrate Hispanic achievements and cultural contributions to U.S. history. Among other aspects, the Hispanic demographic takes pride in expressing oneself through cultural traits, family traditions, decorations, and delicious foods.
Products & Services
Assess the cultural fluency of your ads and brands with CultureRate:Ad & CultureRate:Brand.
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Collage Group is a certified Minority Business Enterprise (MBE) by the National Minority Supplier Development Council (NMSDC).
©2023 Collage Group
Motivating Diverse Consumers & Avoiding Backlash in America Now: A Year in Review
Join us for a special year-in-review, complimentary webinar that shares insights that spotlight what diverse America wants from brands on the issues that matter, and what you can do to succeed in this environment.
