Non-Alcoholic Beverages Consumer Research

Collage Group’s non-alcoholic beverages consumer research delivers deep insights into how diverse consumers’ values, behaviors, and responsiveness to brands and ads impacts the non-alcoholic beverages industry. Over 250 brands, representing more than 14 industries, leverage the Collage Group Cultural Intelligence Platform to understand and win consumers across race, ethnicity, generation, sexual identity and gender.

Testimonials

"Collage is and has been a great partner for Welch’s. Collage’s data and insights is one of our most valuable resources. We are first-year novices and have had a great experience and we look forward to partnering again."

Kelly Coyne

Head of Consumer and Market Insights, Welch’s

Category Essentials

Consumers are evolving, and their consumption of non-alcoholic beverages is too.

Determine how diverse consumers are with this excerpt of our latest Category Essentials release specific to non-alcoholic beverages. This report includes the latest insights on multicultural consumption patterns, effects of products on the market, and how healthy alternatives impact product purchase.

Non-Alcoholic Beverages

CultureRate

With a focus on the New Wave of Americans (18-40), the generation setting the pace for growth, CultureRate surveys are measuring ads and brands continuously across the alcoholic beverages industry. The CultureRate database is the largest of its kind available, growing annually by over 200,000 responses or 30 million unique datapoints.

CultureRate:Brand

CultureRate:Brand measures brand performance using our proprietary metric, the Brand Cultural Fluency Quotient (B-CFQ). Our deep oversample of diverse Americans offers brand leaders rich insights into how consumers experience their brand(s) across race and ethnicity, sexuality and gender. Use the CultureRate:Brand Explorer tool to discover how diverse consumer segments view brands in the non-alcoholic beverages industry.

CultureRate:Ad

CultureRate:Ad measures ad performance using a proprietary metric, the Ad Cultural Fluency Quotient (A-CFQ). It leverages 10+ years of research and expertise in the survey design methods needed to understand diverse America. Built in partnership with 200+ brands across 10 sectors, CultureRate:Ad analyses reveal that culturally fluent advertising can and will resonate across broader audiences if done in an authentic, relatable way.

Explore Non-Alcoholic Beverages Consumer Research