Non-Alcoholic Beverages Consumer Research

Collage Group’s non-alcoholic beverages consumer research delivers deep insights into how diverse consumers’ values, behaviors, and responsiveness to brands and ads impacts the non-alcoholic beverages industry. Over 300 brands, representing 12 industries, leverage the Collage Group Cultural Intelligence Platform to understand and win consumers across race, ethnicity, generation, gender, sexuality and parent-child relationships.

Non-Alcoholic Beverage Industry Clients​

Testimonials

Welchs logo

"Collage is and has been a great partner for Welch’s. Collage’s data and insights is one of our most valuable resources. We are first-year novices and have had a great experience and we look forward to partnering again."

Kelly Coyne

Head of Consumer and Market Insights, Welch’s

"Collage is and has been a great partner for Welch’s. Collage’s data and insights is one of our most valuable resources. We are first-year novices and have had a great experience and we look forward to partnering again."

Kelly Coyne

Head of Consumer and Market Insights, Welch’s

Category Essentials

Consumers are evolving, and their consumption of non-alcoholic beverages is too.

Determine how diverse consumers are with this excerpt of our latest Category Essentials release specific to non-alcoholic beverages. This report includes the latest insights on multicultural consumption patterns, purchase patterns by generation, and consumer openness to new products.

Category Essentials - Non-Alcoholic Beverages - Deck Example

CultureRate

With a focus on the New Wave of Americans (18-40), the generation setting the pace for growth, CultureRate surveys are measuring ads and brands continuously across the alcoholic beverages industry. The CultureRate database is the largest of its kind available, growing annually by over 200,000 responses or 30 million unique datapoints.

CultureRate:Brand

CultureRate:Brand measures brand performance using our proprietary metric, the Brand Cultural Fluency Quotient (B-CFQ). Our deep oversample of diverse Americans offers brand leaders rich insights into how consumers experience their brand(s) across race and ethnicity, sexuality and gender. Use the CultureRate:Brand Explorer tool to discover how diverse consumer segments view brands in the non-alcoholic beverages industry.

CultureRate:Ad

CultureRate:Ad measures ad performance using a proprietary metric, the Ad Cultural Fluency Quotient (A-CFQ). It leverages 10+ years of research and expertise in the survey design methods needed to understand diverse America. Built in partnership with 300+ brands across 12 industries, CultureRate:Ad analyses reveal that culturally fluent advertising can and will resonate across broader audiences if done in an authentic, relatable way.

Explore Non-Alcoholic Beverages Consumer Research

Bright, multicolored donuts with sprinkles

Measuring the Cultural Fluency of Ads: Dunkin’

Reading Time: 2 minutes. In our latest CultureRate:Ad consumer insights report, Multicultural consumers rate Dunkin’s “Welcome to Dunkin'” advertisement. Read more to see the ad’s winning features and why it’s culturally resonant with multiple consumer segments.

image basket of vegetables

Is That Organic? How Millennial Food & Beverage Choices are Quickly Changing

Reading Time: 2 minutes. Consumers of all ages have begun to pay more attention to their health and wellness. So how can brands position themselves around these trends? Our food and beverage deep dive takes a look at how gen-Z and millennials’ conception of health and wellness influences their behaviors.

image of gas station

Convenience Stores: A $140 Billion Opportunity

Reading Time: 2 minutes. Multicultural consumers are changing the retail landscape and the way brands approach shopper marketing. Convenience store marketing, however, is often neglected and poorly understood, especially across multicultural segments.

Man shopping for green apples

The Millennial Path to Purchase: Food & Beverages

Reading Time: 2 minutes. Continuing with our millennial shopper series (access Youth & Sports Part I & Part II) our latest installment takes on the path to purchase for food & non-alcoholic beverages.

Products & Services

Use culture to connect efficiently and effectively across segments

Assess the cultural fluency of your ads and brands with CultureRate:Ad & CultureRate:Brand.

Tailored solutions delivered by our full-service, bilingual Qualitative and Quantitative research teams.

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