Non-Profit & Charity Consumer Research

Collage Group’s non-profit and charity consumer research delivers deep insights into how diverse consumers’ values, behaviors, and responsiveness to brands and ads impacts the non-profit and charity industry. Over 300 brands, representing 12 industries, leverage the Collage Group Cultural Intelligence Platform to understand and win consumers across race, ethnicity, generation, gender, sexuality and parent-child relationships.

Non-Profit & Charity Industry Clients

Testimonials

Category Essentials

Consumers are evolving, and their use of charity services is too.

Examine what excites diverse consumers with this excerpt of our latest Category Essentials release specific to charity. This report includes the latest insights on what influences multicultural consumers’ charitable giving, organizational usage of donations, and personal impact to consumers.

Media

Media is a major aspect of consumers’ everyday lives. Whether social media, video, or audio, Americans dedicate a significant amount of time and attention in this sphere. Collage Group insights help brands efficiently and effectively engage diverse consumers with a deep understanding of where they are going to consume media content, and why.

Holidays & Occasions

Holidays and occasions afford consumers the opportunity to express their cultural traditions and individuality through decorations, food and beverage, entertainment, celebratory activities and more. In this annual Collage Group report, explore how diverse consumer attitudes and behaviors toward holidays and occasions.

Passion Points

Passion Points are the activities and areas of life of deep interest to consumers. They are the “things” that people prioritize when spending their time, money, and attention. And, they are concrete expressions of culture. Collage Group’s Passion Point research offers deep insight into 8 Passion Points we know Americans care deeply about.

CultureRate

With a focus on the New Wave of Americans (18-40), the generation setting the pace for growth, CultureRate surveys are measuring ads and brands continuously across the alcoholic beverages industry. The CultureRate database is the largest of its kind available, growing annually by over 200,000 responses or 30 million unique datapoints.

CultureRate:Brand

CultureRate:Brand measures brand performance using our proprietary metric, the Brand Cultural Fluency Quotient (B-CFQ). Our deep oversample of diverse Americans offers brand leaders rich insights into how consumers experience their brand(s) across race and ethnicity, sexuality and gender. Use the CultureRate:Brand Explorer tool to discover how diverse consumer segments view brands in the non-profit and charities industry.

CultureRate:Ad

CultureRate:Ad measures ad performance using a proprietary metric, the Ad Cultural Fluency Quotient (A-CFQ). It leverages 10+ years of research and expertise in the survey design methods needed to understand diverse America. Built in partnership with 300+ brands across 12 industries, CultureRate:Ad analyses reveal that culturally fluent advertising can and will resonate across broader audiences if done in an authentic, relatable way.

Explore Non-Profit & Charity Consumer Research

Family with young son decorating holiday tree

Holidays and Occasions: Christmas, Hanukkah, Kwanzaa, and New Year’s

December 15, 2021

Reading Time: 3 minutes. More than 200 of America’s top brands have access to the deep cultural insights needed to engage America’s diverse consumers. Do you?

Friendsgiving 2021: How Should My Brand Celebrate?

November 9, 2021

Reading Time: 3 minutes. It’s not too late to activate! With over 30% of Americans (and 40% of Gen Z and Millennials) celebrating “Friendsgiving,” brands will want to make their mark on this growing tradition. Keep reading to learn what consumers expect from brands like yours this Friendsgiving.

Black woman listening to music on headphones

Media Consumption Across Gender

October 18, 2021

Reading Time: 3 minutes. Media is a major aspect of American life. Whether it’s social media, visual entertainment, or audio content, Americans spend a significant amount of time and attention in the media sphere.

LGBTQ+ Consumer Media Consumption

October 1, 2021

Reading Time: 3 minutes. Optimize your brand’s connection with LGBTQ+ consumers by understanding where they consume media content, and why they go where they do.

Indian couple sitting on couch watching TV

Multicultural Consumer Media Consumption

September 27, 2021

Reading Time: 2 minutes. Optimize your brand’s connection with consumers across multicultural segments by understanding where they consume media content, and why they go where they do.

Media Consumption Across Generations

September 21, 2021

Reading Time: 3 minutes. Optimize your brand’s connection with consumers across generations by understanding where they consume media content, and why they’re going there to do so.

How Consumers Across Generations Celebrate Halloween

July 21, 2021

Reading Time: 2 minutes. Learn how consumers across generational segments interact with and celebrate Halloween.

Connect with Americans across Gender and Sexuality around the Holidays

July 8, 2021

Reading Time: 2 minutes. Our latest LGBTQ+ & Gender Holidays & Occasions webinar is an introduction and overview of our research stream that looks at the holidays and occasions that matter most to Americans across sexuality and gender. Read below for a few highlights from the presentation.

Juneteenth: What Should My Brand Do?

June 15, 2021

Reading Time: 2 minutes. It’s not too late to activate! With almost half of Black Americans celebrating Juneteenth, brands will want to make their mark on this important holiday. Keep reading to learn what consumers expect from brands like yours this Juneteenth.