Collage Group’s personal care consumer research delivers deep insights into how diverse consumers’ values, behaviors, and responsiveness to brands and ads impacts the personal care industry. Over 250 brands, representing more than 14 industries, leverage the Collage Group Cultural Intelligence Platform to understand and win consumers across race, ethnicity, generation, sexual identity and gender.
Personal Care Industry Clients
Consumers are evolving, and their use of personal care products is too.
Identify what changes diverse consumers are going through with this excerpt of our latest Category Essentials release specific to personal care. This report includes the latest insights on shopping patterns of diverse consumers, use of natural ingredients in products, and general activities across segments.
With a focus on the New Wave of Americans (18-40), the generation setting the pace for growth, CultureRate surveys are measuring ads and brands continuously across the personal care industry. The CultureRate database is the largest of its kind available, growing annually by over 200,000 responses or 30 million unique datapoints.
CultureRate:Brand measures brand performance using our proprietary metric, the Brand Cultural Fluency Quotient (B-CFQ). Our deep oversample of diverse Americans offers brand leaders rich insights into how consumers experience their brand(s) across race and ethnicity, sexuality and gender. Use the CultureRate:Brand Explorer tool to discover how diverse consumer segments view brands in the personal care industry.
CultureRate:Ad measures ad performance using a proprietary metric, the Ad Cultural Fluency Quotient (A-CFQ). It leverages 10+ years of research and expertise in the survey design methods needed to understand diverse America. Built in partnership with 200+ brands across 10 sectors, CultureRate:Ad analyses reveal that culturally fluent advertising can and will resonate across broader audiences if done in an authentic, relatable way.
Explore Personal Care Consumer Research
Slow Improvement Amid Cultural Uncertainty: Updated Economic Forecast and Survey Results on Consumer Finances and Purchasing
Given all the uncertainty and stress of COVID, it’s more important than ever for marketers to keep a finger on the pulse of important consumer attitudes and behaviors.
In this CultureRate:Brand study for personal care brands, we had the opportunity to test Fenty Beauty, a makeup line started by music superstar Rihanna in 2017.
CultureRate:Ad and CultureRate:Brand are major new initiatives that provide a solution to our members’ mounting need for a comprehensive, ongoing analysis of the cultural fluency of branding and advertising.
Consumers are increasingly paying attention to wellness and mindfulness. So how can brands best position themselves to capitalize on these trends? Our latest study takes a look at how wellness influences beauty behaviors for gen-Z and millennials, and what that means for marketers.
Have you ever wondered what African American women care about when it comes to beauty and how to speak effectively to this audience? We recently partnered with Google to co-host a webinar for leading brands and creative agencies to uncover what African American women are doing online to inform their beauty routines and purchases.
As part of our Generational Shopper series we present the millennial path to purchase of personal care and beauty. Our findings take you through the shopping journey from catalyst to loyalty.