Travel & Hospitality Consumer Research

Collage Group’s travel and hospitality consumer research delivers deep insights into how diverse consumers’ values, behaviors, and responsiveness to brands and ads impacts the travel and hospitality industry. Over 300 brands, across 12 industries, leverage the Collage Group Cultural Intelligence Platform to understand and win consumers across race, ethnicity, generation, gender, sexuality and parent-child relationships. 

Travel & Hospitality Industry Clients​

Category Essentials

Consumers are evolving, and their use of travel services is too.

Keep your finger on the pulse of these changes with this excerpt of our latest Category Essentials release specific to travel and hospitality. This report includes the latest insights on travel and vacation patterns, rental property preference, future travel plans, and more.

Category Essentials - Travel - deck example


With a focus on the New Wave of Americans (18-40), the generation setting the pace for growth, CultureRate surveys are measuring ads and brands continuously across the travel and hospitality industry. The CultureRate database is the largest of its kind available, growing annually by over 200,000 responses or 30 million unique datapoints.


CultureRate:Brand measures brand performance using our proprietary metric, the Brand Cultural Fluency Quotient (B-CFQ). Our deep oversample of diverse Americans offers brand leaders rich insights into how consumers experience their brand(s) across race and ethnicity, sexuality and gender. Use the CultureRate:Brand Explorer tool to discover how diverse consumer segments view brands in the travel and hospitality industry.


CultureRate:Ad measures ad performance using a proprietary metric, the Ad Cultural Fluency Quotient (A-CFQ). It leverages 10+ years of research and expertise in the survey design methods needed to understand diverse America. Built in partnership with 200+ brands across 10 sectors, CultureRate:Ad analyses reveal that culturally fluent advertising can and will resonate across broader audiences if done in an authentic, relatable way.

Explore Travel & Hospitality Consumer Research

Group of multicultural gen z consumers smiling

Gen Z Passion Points

What matters most to Gen Z consumers? Collage Group’s latest Generational Passion Points study includes key insights into Hispanic consumers to enhance brand engagement and activation.

Products & Services

Use culture to connect efficiently and effectively across segments

Assess the cultural fluency of your ads and brands with CultureRate:Ad & CultureRate:Brand.

Tailored solutions delivered by our full-service, bilingual Qualitative and Quantitative research teams.

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