Latinum
Better Serve and Engage Cultural Segments
Better Serve and Engage Cultural Segments
We don’t just describe the “what”, but go deeper to find the sociological and anthropological reasons behind the big shifts driving the future in “Cultural America.”
Represent more than half of the growth in consumer spending in the U.S. today
The diverse Asian population is growing faster than any other segment
African-Americans are the most important cultural influencers in the U.S., driving a disproportionate share of earned media
Culturally open, engaged, and influential Americans don’t have to be non-white; Represent over 50% of Americans who “opt in” to multiculturalism
Know what works, and what doesn’t, when it comes to cultural marketing strategy
The insights you need, when you need them
Treasure trove of studies across product development, advertising, content generation, and sales
Collective intelligence of thousands of multicultural experts
Syndicated Research Studies
Bilingual, Multicultural-Optimized Surveys in the Database
Companies in the Latinum Network
Empowering organizations to better serve and engage the fastest growing and most influential consumers through insights, market intelligence and strategy.
2 Bethesda Metro Center
Suite #300
Bethesda, MD 20814
(240) 482-8260
[email protected]