Meet Gen Alpha: Your Next Big Opportunity in Media, Entertainment & Personal Care
They may still be in elementary school, but Gen Alpha—kids born after 2010—are already influencing brands, redefining content, and accelerating digital culture. Raised on iPads, surrounded by voice assistants, and shaped by a world of constant change, Gen Alpha is growing up fast—and growing up different.
At Collage Group, we’ve identified key cultural shifts and emerging expectations that reveal how this generation will impact your business sooner than you think. Here’s a preview of what you need to know.
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Born Digital, Raised in Complexity
From climate change and COVID-19 to political activism and AI, Gen Alpha is absorbing adult-sized realities at a young age. In fact, 75% of them say they can find the answer to any question online—a striking sign of how empowered and self-directed they already feel.
They aren’t just consuming media; they’re curating their digital worlds with surprising maturity. Brands that want to reach them must acknowledge this complexity—and craft messaging that feels real, inclusive, and emotionally intelligent.
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75%of Gen Alpha 6-12-year-olds
Say they can find the answers to any questions they have on the internet.
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89%OF GEN ALPHA
Say it’s important to feel good about the brands they support.
Trust & Values Matter
Gen Alpha is being raised in households where social values matter deeply. As a result, they’re showing early signs of being mission-driven and brand-savvy. One of our key insights? 89% say it’s important to feel good about the brands they support.
This value-first mindset will influence their preferences in everything from personal care products to streaming content. If you’re not showing up with purpose, you may not show up at all.
Gaming is Culture, Not Just Play
With 72% of Gen Alpha choosing what video games they play, this generation is turning gaming into a lifestyle. They don’t just play games—they socialize, learn, and express their identities through them.
Entertainment brands, take note: games are rivaling TV and movies as the dominant form of youth culture. If you’re not in the game, you’re missing the action.
Culture Moves Faster Now—And So Do They
Whether it’s YouTube trends, new TikTok lingo, or the latest Roblox skins, Gen Alpha moves at hyper-speed. Micro-trends, instant gratification, and content customizability are their norm. That means your brand needs to stay agile, current, and deeply attuned to what’s next.
Want More on Gen Alpha?
This is just a glimpse of what’s driving the next generation of consumers. If you’re in media, entertainment, or personal care, you can’t afford to wait.