America Now: Acculturation and Afro-Hispanic Identity
January 12, 2022
This research is part of a series that expands on our 2021 Roundtable Presentation, America Now. Learn how acculturation and race impact Hispanic identity.
Fill out the form to download an excerpt from, “Multicultural Consumer Traits” and read below for all the latest insights on this segment.
Why Is Multicultural Market Research Important?
The U.S. demographic landscape has transformed; 140 million multicultural consumers now represent 40% of the population.
Multicultural consumers have driven over 100% of US population growth over the last five years and are projected to drive even greater growth for the foreseeable future.
Through quantitative and qualitative consumer research Collage Group captures the voices and passions of key growth segments: Hispanic, Asian, Black, Millennial, and Gen Z consumers. Download the report above, and read below for all the latest insights on multicultural marketing.
The Latest in Multicultural Consumer Insights
America Now: Economic Inequality
January 12, 2022
This research is part of a series that expands on our 2021 Roundtable Presentation, America Now. Read on to learn how Americans feel about income inequality in the United States today.
CultureRate: Better Target Your Brand While Driving Halo Effects in Ads
December 15, 2021
Using our CultureRate database, we analyzed over 500 brands and 100 ads gathered across the last 12 months to a set of lessons that help marketers better connect with today’s “New Wave” consumers between 18 and 41, across race and ethnicity.
Holidays and Occasions: Christmas, Hanukkah, Kwanzaa, and New Year’s
December 15, 2021
More than 200 of America’s top brands have access to the deep cultural insights needed to engage America’s diverse consumers. Do you?
America Now: Younger LGBTQ+ Americans Have High Expectations for Brands
December 13, 2021
More than 200 of America’s top brands have access to the deep cultural insights needed to engage America’s diverse consumers. Do you?
Start 2022 Strong with New Diverse Consumer Insights
December 10, 2021
More than 200 of America’s top brands have access to the deep cultural insights needed to engage America’s diverse consumers. Do you?
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Collage Group is a certified Minority Business Enterprise (MBE) by the National Minority Supplier Development Council (NMSDC).
