Family is a commonly shared value across diverse segments, but that doesn’t mean it’s one-size-fits-all. Read on to understand the nuances within multicultural family life for authentic representation and effective connection on the path towards Cultural Fluency.
Fill out the form to download an excerpt from, “Multicultural Consumer Traits” and read below for all the latest insights on this segment.
Why Is Multicultural Market Research Important?
The U.S. demographic landscape has transformed; 129 million multicultural consumers now represent 40% of the population.
Multicultural consumers have driven over 100% of US population growth over the last five years and are projected to drive even greater growth for the foreseeable future.
Through quantitative and qualitative consumer research Collage Group captures the voices and passions of key growth segments: Hispanic, Asian, Black, Millennial, and Gen Z consumers. Download the report above, and read below for all the latest insights on multicultural marketing.
Products & Services
The Latest in Multicultural Consumer Insights
Collage research identifies community as a powerful space where all consumer segments engage with the universal Group Trait of Connection. Here’s what brands and marketers need to know about community across race and ethnicity.
Is your brand effectively appealing to the culinary and dining preferences and passions of Hispanic consumers? Food plays an important role in cultural identity among Hispanics. It combines historic flavors with current trends, creating a source of cultural pride and connection.
In this CultureRate:Brand study for personal care brands, we had the opportunity to test Fenty Beauty, a makeup line started by music superstar Rihanna in 2017.
The stunning growth of video games and virtual reality within the entertainment industry is attributable to two core segments: youth and multicultural consumers. Brands need to understand how to leverage this passion point to activate these key segments as gamer culture continues to blend with the mainstream.