Mother’s Day presents ample opportunity for brands to connect authentically with consumers across generations. Collage Group’s Holidays & Occasions research provides insights on a wide scope of important events that occur throughout the year.
Collage Group’s market research on multicultural moms helps brands engage moms across all races, ethnicities and generations.
Fill out the form to download an excerpt of our insights on Multicultural Moms and read below for the latest consumer trends.
How do I engage Latina moms?
The Latest in Multicultural Moms Market Research & Trends
Cultural Fluency, or the ability to use culture to connect effectively and authentically within and across consumer segments, is an emerging priority for brands. Understanding and embracing multicultural terminology is a key component of the cultural fluency journey.
One in five Americans are part of this generation and it is the second largest: at 75.6 million people, Gen Z is only slightly smaller than the Millennial generation at 75.8 million. Read on the learn why these younger consumers, now 8-to-23 years old, are highly invested in their beliefs and passions, and orient toward inclusion and diversity not seen in older generations.
What matters most to American consumers across racial and ethnic segments? Collage Group’s latest study covers major Multicultural Passion Points your brand can act on immediately.
Our new Women Cultural Traits research provides powerful new insights into this critically important demographic.
Family is a commonly shared value across diverse segments, but that doesn’t mean it’s one-size-fits-all. Read on to understand the nuances within multicultural family life for authentic representation and effective connection on the path towards Cultural Fluency.