Read on for the latest insights into Asian American consumers on origin, language, and marriage.
Fill out the form to download an excerpt of, “Moms Knows Best: Understanding the Key Decision-Maker of the Family,” plus – the latest consumer trends below.
How do I engage Latina moms?
Moms control 85% of household purchases and their buying power is $2.4 trillion and counting.
While moms are the primary budgeting and spending decision maker in the household, 3 out of 4 moms says brands have no idea what it’s like to be a mom. Not all moms are alike. Race and ethnicity often shape the way mothers raise children and navigate the challenges of motherhood. Latina moms are an especially important group for brands given the Hispanic segment’s current and projected population and spending growth.
Brands that capture Latina moms today not only win moms now—they’re also taking steps to build brand loyalty among their children for years to come.
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As advertising approaches a tipping point in the need to appeal across multiple demographics, marketers are asking “what really works across the wide spectrum of identity that is America today?” Our analysis of ads unpacks the conundrum and reveals some startling insights.
With multicultural consumers comprising an increasing share of younger generations, grasping the intersection between multicultural and digital becomes fundamentally important to marketers.