Multicultural Moms Market Research

Collage Group’s market research on multicultural moms helps brands engage moms across all races, ethnicities and generations.

Fill out the form to download an excerpt of our insights on Multicultural Moms and read below for the latest consumer trends.

Multicultural Moms

How do I engage Latina moms?

Moms control 85% of household purchases and their buying power is $2.4 trillion and counting. While moms are the primary budgeting and spending decision maker in the household, 3 out of 4 moms says brands have no idea what it’s like to be a mom. Not all moms are alike. Race and ethnicity often shape the way mothers raise children and navigate the challenges of motherhood. Latina moms are an especially important group for brands given the Hispanic segment’s current and projected population and spending growth. Brands that capture Latina moms today not only win moms now—they’re also taking steps to build brand loyalty among their children for years to come.

The Latest in Multicultural Moms Market Research & Trends

Principles for Engaging Younger, More Diverse Consumers: Deep Dive into Gen Z

One in five Americans are part of this generation and it is the second largest: at 75.6 million people, Gen Z is only slightly smaller than the Millennial generation at 75.8 million. Read on the learn why these younger consumers, now 8-to-23 years old, are highly invested in their beliefs and passions, and orient toward inclusion and diversity not seen in older generations.

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Motherhood in the Age of Social Media

While consumers of all ages and backgrounds engage in social media, Millennial and Gen X moms participate in specific social media behaviors that marketers and insights professionals need to understand.

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