Press
Get up to speed with the latest Collage Group updates.

August 11, 2022

Collage Group Names Cultural Strategy Leader

US-based Collage Group, which provides cultural intelligence about diverse consumers, has appointed Victor Paredes as Executive Director of Cultural Strategy.

In addition to race and ethnicity, Collage Group develops consumer insights across generation, sexual identity and gender, with a focus on high-growth consumer segments. In March, the firm launched a syndicated Parents & Kids Cultural Intelligence Program, to provide brands with the insights they need to engage with parents and kids across race and ethnicity.

August 9, 2022

Cultural Intelligence Firm, Collage Group, Welcomes Victor Paredes as Executive Director of Cultural Strategy

Collage Group, the leading source of cultural intelligence about diverse consumers to over 250 of America’s iconic brands, announced today that Victor Paredes has joined the team as Executive Director of Cultural Strategy. Paredes is a proven expert in inclusive marketing and advertising and will leverage his expertise in combination with Collage’s proprietary data and insights in support of members’ objectives to unleash the power of culture to drive brand growth.

Collage Group continues to experience hyper growth. Recently, the company announced it has secured $25 million in growth capital, which will be used to bring aboard experts like Paredes, as well as increase its investment in product, technology, and data science. The objective is to continue to support Corporate America’s mission to become Culturally Fluent and win in today’s highly Diverse America.

June 29, 2022

Leading Cultural Intelligence Company, Collage Group, Raises $25 Million in Growth Capital to Continue to Fuel Leading Brands’ Engagement with Diverse Consumers

Collage Group, the leading source of cultural intelligence about diverse consumers announced that it has raised $25 million in growth capital led by Boston-based growth equity firm Wavecrest Growth Partners with participation from industry veteran and investor Dennis Ainge. The new funding will be used to further accelerate growth through additional investments in sales and marketing and through continued focus on its data science and technology platform.

“As America’s demographic landscape continues to shift through the accelerated growth of diverse consumers, it is imperative for brands to deeply understand this cultural transformation across race, ethnicity, generation, sexuality, and family relationships,” said David Wellisch, Collage Group CEO and Co-Founder. “Collage Group was founded on this mission–to help corporations unleash the power of culture to drive brand growth. I could not be more excited to partner with Wavecrest and Dennis Ainge to accelerate our growth and invest behind our technology and data to continue to support our brand partners in their journey toward Cultural Fluency.”

June 29, 2022

This Platform Just Raised $25 Million to Help Marketers Like Procter & Gamble and Meta Reach Diverse Consumers

Collage Group, a cultural intelligence platform that helps companies like Procter & Gamble, Facebook parent Meta, and McDonald’s market to diverse consumers, raised $25 million in growth capital as it seeks to attract more blue-chip marketers as clients.

The funding, its first outside fundraise, was led by Boston-based growth equity firm Wavecrest Growth Partners, which invests in B2B software and tech companies. Dennis Ainge, an industry investor and CEO of the NBA’s Utah Jazz Basketball, also participated.

April 21, 2022

Washington Business Journal's 2022 Diversity in Business Award Winners Revealed

For 15 years, the Washington Business Journal has set out to honor outstanding business leaders of color in Greater Washington with our annual Diversity in Business Awards program. Collage Group is pleased to announce that our CEO and Co-Founder David Wellisch has been honored with the 2022 award.

Each year’s class joins an active alumni network of hundreds of previous honorees from across industries. They join a list of admired CEOs, founders, executives and directors including Leslie Hale of RLJ Lodging Trust, Johnny Taylor of SHRM, Sahil Rahman of RASA, Michelle Rice of TV One, Rosie-Allen Herring of United Way NCA, Lonnie Bunch of the Smithsonian, Monica Dalwadi of Baker Tilly, Sheila Johnson of Salamander Hotels, Bo Menkiti of the Menkiti Group, Tim Chi of WeddingWire and more.

April 4, 2022

Leading Cultural Intelligence Company, Collage Group, Welcomes Pinkie Gunderia as Chief Financial Officer

Collage Group, the leading source of cultural intelligence about diverse consumers to America’s iconic brands, prepares for continued scaling with the addition of Pinkie Gunderia as Chief Financial Officer. Pinkie oversees the companywide accounting, finance and budgeting functions, and will be leading Collage Group’s forward-looking financial strategy to manage the company’s continued hypergrowth. She is a seasoned financial executive with 20 years of experience spanning finance, audit, tax and consulting across various industries.

February 28, 2022

Leading Cultural Intelligence Company, Collage Group, Launches Parents & Kids Research Program

Collage Group, the leading source of cultural intelligence about diverse consumers to more than 250 of America’s iconic brands, continues its hypergrowth with the launch of its Parents & Kids Cultural Intelligence Program. This new consumer research offering, created with input from nearly a dozen leading Collage Group member brands, is designed to cover the insights brands need to engage and activate parents and kids across race and ethnicity. This is the first syndicated resource available that offers full coverage of parents and kids with race and ethnicity overlays.

February 14, 2022

Leading Cultural Intelligence Company, Collage Group, Welcomes Jose Puyol as Chief Revenue Officer

Collage Group, the leading source of cultural intelligence about diverse consumers to America’s iconic brands, continues to focus on growth with the addition of Jose Puyol as Chief Revenue Officer. Jose oversees companywide commercial function, including new business, renewals, account expansions and more. He is a seasoned SaaS executive with 20 years of experience leading high-growth sales organizations, with a well-established record of building customer-first sales teams and developing impactful strategies that disrupt the marketplace.

February 4, 2022

Perspectives on Remote Work: David Wellisch, CEO of Collage Group

What started as a trial run turned into a forced, fully remote work environment for the Collage Group. However, it turned out to be positive for their workforce, company culture, and hiring trends. David Wellisch, CEO of Collage Group, joined Dan Schawbel, managing partner of Workplace Intelligence, to discuss the transition from being hesitant toward remote work to embracing the change over the last few years.

February 3, 2022

Ulta Beauty Announces 2022 Diversity, Equity and Inclusion Commitments

Ulta Beauty, the nation’s largest beauty retailer, today announced its latest diversity, equity, and inclusion commitments with a focus on brand amplification, assortment growth and equitable guest and associate experiences. After successfully establishing and delivering on its 2021 commitments, the omnichannel retailer revealed new initiatives to bolster efforts and continue its purposeful work within the beauty and retail industries. This year’s efforts span four categories totaling a planned investment of $50 million, doubling 2021’s commitments.

January 19, 2022

“World Ranked Sustainability”: Ranked World's 14th Most Sustainable Corporation and No. 1 in Food on Corporate Knights 2022 Global 100 Sustainability Index

McCormick & Company, Incorporated (NYSE: MKC), a global leader in flavor, today was named the world’s 14th most sustainable corporation and No. 1 in the Food Products sector by the Corporate Knights Global 100 Sustainability Index. This year the company retained its top position among its food industry peers.

January 13, 2022

Dozens of M&T Branches Designated as 'Multicultural Banking Centers'

A couple of years ago, M&T Bank in Buffalo, New York, set out to improve banking services in racially diverse communities.

Based on feedback from neighborhood groups, faith-based organizations and other community partners across its Northeast and Mid-Atlantic footprint, the company created a multi-pronged approach to improving customer experience and breaking down barriers to financial inclusion.

January 11, 2022

2022 Diversity in Business Award Winners Revealed

For 15 years, the Washington Business Journal has set out to honor outstanding business leaders of color in Greater Washington with our annual Diversity in Business Awards program. Collage Group CEO and Co-Founder David Wellisch is announced as an Honoree.

January 10, 2022

“Digital Ad Spending”: Seeking Growth, Pernod Ricard Doubles Down on Media

Even prior to the pandemic, which closed bars and canceled festivals, Pernod Ricard was starting to have doubts about event-based marketing. Internal research revealed the French spirits maker behind Kahlúa, Absolut and Jameson wasn’t generating a desired return on investment.

December 8, 2021

"Business Development": McDonald's Pledges $250M to New Franchise Owners to Help Increase Diversity

McDonald’s said Wednesday it is launching an initiative to recruit new franchise owners from underrepresented communities and will offer millions in financing to help those who struggle to get funding. 

The fast-food giant says it will dedicate $250 million over five years to help potential franchisees in the U.S. who have difficulty getting funding from other sources to buy a McDonald’s restaurant. 

November 29, 2021

"Brand Recognition": Brands No Longer See Metaverse-Like Worlds as Abstract Gimmicks

Brands had been toying with the metaverse for some time before Facebook’s recent name change turned the term into a household word. Now some of them are getting serious.

Companies including Chipotle Mexican Grill Inc., Verizon Communications Inc. and streetwear brand Vans earlier this year built their own digital worlds on metaverse-like platforms such as Roblox Corp. and Fortnite Creative in an attempt to improve brand recognition and get existing customers more engaged.

November 9, 2021

Most Americans (58%) Want Businesses to Engage in Social and Political Issues

One in four Gen Z Consumers will stop buying from brands that do not take a stance on an important issue.

October 19, 2021

Image Equity: Making Image Tools More Fair for Everyone

Pictures are a big part of how we see each other and the world around us, and historically racial bias in camera technology has overlooked and excluded people of color. That same bias can carry through in our modern imaging tools if they aren’t tested with a diverse group of people and inputs, delivering unfair experiences for people of color, like over-brightening or unnaturally desaturating skin. We acknowledge that Google has struggled in this area in the past, and are committed to continuing to improve our products accordingly. As part of Google’s Product Inclusion and Equity efforts, our teams are on a mission to build camera and imaging products that work equitably for all people, so that everyone feels seen, no matter their skin tone.

October 19, 2021

Brands’ Hispanic Heritage Month Campaigns Could Serve as a Springboard for Year-Round Marketing Efforts

While 35% of Hispanic consumers believe that all brands should include Hispanic Heritage Month in their marketing and advertising, a greater amount (39%) don’t care if brands do it or not, per an August 2021 study by Collage Group.

October 15, 2021

"Drink Louder": Smirnoff Announces its Newest Partnership with International Superstar Karol G

The world is ready. Smirnoff is ready. Today, Smirnoff is announcing it is officially teaming up with Colombian singer, songwriter and business mogul Karol G to collaborate on new projects that showcase the power of Latin culture, as well as support the brand in its longstanding commitment to diversity and inclusion efforts. The announcement comes as the U.S. celebrates Hispanic Heritage month through Oct. 15.

October 2, 2021

Brands’ Hispanic Heritage Month Campaigns Could Serve as a Springboard for Year-Round Marketing Efforts

While 35% of Hispanic consumers believe that all brands should include Hispanic Heritage Month in their marketing and advertising, a greater amount (39%) don’t care if brands do it or not, per an August 2021 study by Collage Group.

September 28, 2021

Revealed: Top 20 Brands and Ads Resonating Across Diverse America

Collage Group ranks Lysol, Netflix, Google, and Band-Aid as among the most Culturally Fluent brands in analysis of more than 500 brands and 200 ads across the last 18 months.

September 20, 2021

Collage Group Announces Randi Ochs as Vice President of Custom Insights

A prominent consumer insights leader, Randi will head Collage Group’s custom insights department and oversee the development of tailored, diverse consumer insights for more than 200 of America’s leading brands. 

September 14, 2021

Beauty Standards: Olay Takes on Computer Algorithms to Fight Biased Beauty Standards

Olay’s latest campaign aims to raise awareness of computer algorithms that reinforce exclusionary standards of beauty. The issue arises in part because white males account for the majority of U.S. computer programmers, whose own standards are reflected in their designs, from social media to search engines. The result is an exclusive digital ecosystem that is biased against minority demographics, particularly women of color.

July 19, 2021

CEOs You Should Know: David Wellisch, CEO and Co-Founder, Collage Group

iHeartMedia recognizes David Wellisch is CEO & Co-Founder of Collage Group, as a CEO you should know. Since the inception of Collage Group in 2009, David has led the company through growth, now serving more than 200 brands in across 15 industries.

July 14th, 2021

Culture-Centered Consumer Insights and Advisory Company, Collage Group, Adds 20+ Iconic Brands to Client Portfolio

Currently supporting more than 200 leading brands with consumer insights and marketing best practices, Collage Group added 20+ new clients in the first half of 2021 alone.

June 18, 2021

Businesses Bet on Black Culture Amid Demands for Racial Justice

In a study conducted by the Collage Group, 62% of Black consumers responded that America’s institutions were responsible for both maintaining and reinforcing racial inequalities. And 72% of Black respondents said companies needed to put more pressure on local and state governments.

June 3, 2021

Collage Group Discusses How Brands are Supporting the LGBTQ+ Community During Pride Month

A conversation with diversity, marketing and insights leaders from Google, AARP, E. & J. Gallo Winery and U.S. Bank.

February 4, 2021

Collage Group Leads Panel Discussion on Insights for Authentic Black Representation at Launch of Black History Month

CVS Health, McCormick & Company, U.S. Bank, TVOne and Diageo leaders discuss efforts to support the Black community.

January 11, 2021

Is English Gaining Ground Among Hispanics — Especially Online?

Looking at the matter in more detail, a January 2020 survey of Hispanics ages 13 to 85 by the Collage Group found about three-quarters saying they speak English either “very well” (53%) or “well” (21%). Even among those classified as “unacculturated” (based on language usage in various contexts and degrees of self-identification as American versus Hispanic), about one-third reported speaking English at least “well.”

January 6, 2021

Collage Group Launches LGBTQ+ & Gender Consumer Research Program

New consumer intelligence platform centers on the LGBTQ+ community and women, while covering transgender, non-binary and other segments where applicable.

June 29, 2020

Coca-Cola, Google Pixel & Disney Discuss How Brands Are Confronting Racism & Injustice

Collage Group leads a panel discussion on how great brands are taking action to support Black Americans.

December 6, 2019

Collage Group to Continue Launching Cultural Fluency Model at Univision Executive Roundtable

Second annual event, co-hosted at Univision, will continue to demystify new fact-based approach for deciphering cultural variation.

October 28, 2019

Collage Group to Unveil New Cultural Fluency Model At Executive Roundtable

A subscription-based consumer research and strategic advisory company that helps brands understand culture and generations, is co-hosting “How to Decipher, Influence, Engage and Win The New Wave of Today’s American Consumer.” 

October 19, 2019

Our Industry Is Finally Addressing the Multicultural Brand Gap

Why The Next Critical Step Is Machine Learning & Cultural Fluency.

October 18, 2019

The Importance of Cultural Fluency

While multicultural audiences are becoming key drivers of growth, many brands are still struggling with how to  accurately predict what resonates and what doesn’t with people of color. 

October 3, 2019

Diversity Is Critical in Advertising

Using Machine Learning and Facial Tracking to Optimize Content.

October 2, 2019

Trend Watch: 90% of college students eat off campus once a week

7 out of 10 pieces of trash found in the ocean are food/beverage-related.

September 12, 2019

Inside Advertising: Analyzing "The Pure Experience"

Super Bowl LIII could not have faded more quickly from memory, but the investment in advertising by many of America’s greatest brands (and the inevitable handful of newcomers seeking breakthrough) lives on.

July 31, 2019

Here’s How Machine Learning Can Help CMOs Navigate A Polarized, Multi-Cultural America

Collage Group, an insights, analysis and strategy firm founded in 2009, bas been using technology, data and machine learning to help marketers more surefootedly navigate a turbulent marketplace.

July 29, 2019

Careers in Data Science and Machine Learning

David Wellisch’s newest technology, CultureRate:Ad by Collage Group, is built on data and uses machine learning and facial tracking to predict crucial differences in emotional response to ads in different demographics for marketing leaders.

July 9, 2019

Facial Expression Analysis Can Help Overcome Racial Bias In The Assessment Of Advertising Effectiveness

There has been significant coverage of bias problems in the use of machine learning in the analysis of people. 

July 8, 2019

Using Machine Learning and Facial Tracking to Help Brands Accurately Reach Diverse Audiences

Collage Group, an insights, analysis and strategy firm founded in 2009, bas been using technology, data and machine learning to help marketers more surefootedly navigate a turbulent marketplace.

December 5, 2018

Collage Group and Univision to Host Executive Roundtable in New York City December 12th

Collage Group and Univision Communications, Inc. will bring together over 50 executives from top brands to discuss the latest initiatives in multicultural and youth marketing.

July 31, 2018

Forbes - Move Over Millennials: It's Time to Discuss How to Win with Generation Z Moms"

Our Futurecasting Families work with BabyCenter featured in Forbes.

March 5, 2018

BabyCenter® and Collage Group Release Results of New Study "Futurecasting Families: Early Insights into Generation Z & the Future of Parenting"

The next generation of moms may bring back some traditional parenting values, breaking away from their millennial counterparts on social media, digital advertising & more.

January 10, 2018

Collage Group Hires New Head of Product and Content

David Evans has a stellar track record of building world-class teams across research, data, and analytics in a variety of industries.

November 14, 2017

Collage Group and A+E Networks Host Roundtable on Marketing in a Changing Landscape

Executives from leading brands will gather to learn effective strategies to capture multicultural and younger consumers.

October 17, 2017

Collage Group and Google Host Executive Roundtable on Revolutionary New Marketing Framework for Cultural Fluency in America

Executives from leading brands will gather to learn a new approach to growing their consumer base in today’s changing landscape.

September 5, 2017

Nielsen's Newest Roster of Connected Partners Leverage Cutting-Edge Technology

Today, Nielsen (NYSE: NLSN) announced the latest roster of companies that have joined the Nielsen Connected Partner Program, reinforcing the successful and steady expansion of its open partner ecosystem.

July 20, 2017

Latinum Network Announces Company Rebrand, Launches Collage Group

The company was founded in 2009 focused on the U.S. Hispanic market and has since broadened its scope to cover all multicultural segments and youth.

May 17, 2016

genYZ Network Launches, with Hulu as Charter Member, to Support Brands in Engaging Millennial and Gen-Z Consumers

genYZ Network and Hulu partner to dive deep into always-connected millennials.

November 4, 2015

Latinum Network and Facebook Host Executive Roundtable to Share Insights and Strategies for Engaging Millennial Consumers

Over 40 executives from leading brands gather to discuss “young, influential, and multicultural” consumers.

March 18, 2015

The Walt Disney Company and Latinum Network Co-host Executive Roundtable to Share New Total Market Approach: Marketing Across the Cultural Continuum

Nearly 50 executives from leading brands gather to discuss “Total Market in Context.”

November 25, 2014

Latinum Network’s Executive Roundtable Series Dives Deep on How to Win with Biculturals

Leading brands will gather at DIRECTV headquarters to share strategies for capitalizing on cultural influence and language.

October 1, 2014

Latinum Network and NFL to Co-Host Executive Roudtable on How to Win with Biculturals

Top brands will dive into ways bicultural and multicultural consumers are redefining and leading American mainstream culture.

May 29, 2014

Latinum Network Convenes Fortune 500 Executives to Share Actionable Insights on the Intersection of Digital and the Multicultural Consumer

Latinum Network convenes Fortune 500 executives to share actionable insights on the intersection of digital and the multicultural consumer.

September 3, 2013

Latinum Network Reveals Back-to-School Shopping Trends Among U.S. Hispanics

Latinum Network announced the findings of a survey conducted by the network’s VozLatinum community on back-to-school shopping trends.

December 6, 2012

Latinum Network Unveils New Strategies for Creating Effective and Engaging Latino Marketing Programs

Latinum Network and Univision Communications, the leading media company serving Hispanic America, are convening influential multicultural marketing executives for an in-depth review and peer discussion.

January 5, 2009

New Business Network Launches to Help Accelerate Performance in the U.S. Hispanic Consumer Market

Members Include Clorox, H&R Block, Kraft Foods, Mazola, McDonald’s, Nestlé, Sara Lee, 7-Eleven, Splenda and Subway.

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