Multicultural Consumer Research
Deep dive into Hispanic, Asian & Black consumer behaviors and trends compared to White consumers. Differentiate what works and doesn’t for these segments.
Generational Consumer Research
Access consumer trends data and insights across all generational segments: Gen Z, Millennial, Gen X and Boomer. Dive deeper into the diversity of Gen Z and Millennial the group we call the New Wave.
LGBTQ+ & Gender
LGBTQ & Gender Consumer Research
Explore unique consumer trends among the LGBTQ community vs. non-LGBTQ. Access further insights by gender identity, exploring men, women, transgender, non-binary and other segments.
The life of American consumers seems to have only one constant – change.
Food & Beverage | Quick Service Restaurants | Alcoholic Beverages | Media and Telecom | Personal Care | Home Care | Health Care | Financial Services | Automotive
Products & Services
The Latest Cultural Fluency Insights
Family is a commonly shared value across diverse segments, but that doesn’t mean it’s one-size-fits-all. Read on to understand the nuances within multicultural family life for authentic representation and effective connection on the path towards Cultural Fluency.
Understanding consumer identity is key to building authentic connections. Read on for actionable insights.
Our latest CultureRate:Brand study revealed that many health insurance companies fail to resonate with multiple cultural segments.
Our latest CultureRate:Ad study explores multicultural consumers’ reaction to USA Today’s official statement on Black Lives Matter.