Latinum Network Reveals Back-to-School Shopping Trends Among U.S. Hispanics

Latinum Network Reveals Back-to-School Shopping Trends Among U.S. Hispanics

Latinum Network, the premier network dedicated to helping brands succeed in the multicultural economy, today announced the findings of a survey conducted by the network’s VozLatinum community on back-to-school shopping trends among U.S. Hispanics.

The survey reveals that when it comes to back-to-school necessities, big box stores like Target, Walmart, and Kmart are the go-to location for back to school shopping, for both traditional school supplies (pencils, notebooks) and other back to school necessities (clothing, sneakers, backpacks).

  • 82% of parents surveyed said they planned on buying school supplies at big box stores including Walmart, Target and Kmart.
  • 45% of parents surveyed said they planned on buying school supplies at office supply stores including Office Max, Staples and Office Depot.
  • 29% of parents surveyed said they planned on buying school supplies at online retailers including Amazon and eBay.

For both stationery items and other apparel/shoe needs, parents are spending about $100-$150 per child, per category.

Parents also were surveyed about“must-have”items for back-to-school. New brand-name shoes are at the top of the list for this year’s “must-have” items list, with Nike sneakers – and more specifically the brand’s Air Jordan line – the most popular product mentioned. Other apparel brands and high-end electronics (smartphones and Apple iPods) are also oft-repeated, while stationery items are listed infrequently.

  • 69% of parents surveyed said they planned on buying back-to-school necessities such as clothing, uniforms, shoes and backpacks at big box stores including Walmart, Target and Kmart.
  • 42% of parents surveyed said they planned on buying back-to-school necessities such as clothing, uniforms, shoes and backpacks at department stores including Macy’s and JC Penney.
  • 40% of parents surveyed said they planned on buying back-to-school necessities such as clothing, uniforms, shoes and backpacks at clothing stores including Gap, Old Navy and American Eagle.