Latinum Network Convenes Fortune 500 Executives to Share Actionable Insights on the Intersection of Digital and the Multicultural Consumer

Latinum Network Convenes Fortune 500 Executives to Share Actionable Insights on the Intersection of Digital and the Multicultural Consumer

Latinum Network offered this season’s Executive Roundtables at two locations — in Memphis on May 8th co-hosted by St. Jude Children’s Research Hospital and upcoming in Miami on June 5th co-hosted by Cisneros.  The events allow leaders from top brands to convene and gain a greater understanding of the digital tendencies of today’s multicultural consumers, including how they navigate digital content and advertising.  Among those joining the Summer 2014 Roundtables are representatives from 70 Latinum Network corporate members, including Anheuser-Busch, Mead Johnson and NFL.

“Pinpointing where digital and the multicultural consumer intersect is a top priority for so many leading corporations,” said David Wellisch, managing partner and co-founder of Latinum Network.  “Our Executive Roundtables are the most powerful place to bring together multiple perspectives from Latinum’s proprietary research, member experiences and partner voices in order to tackle top priorities and create the most effective strategies for succeeding in our multicultural nation.”

Latinum’s Summer 2014 Roundtables address the following:

  • Best practices to prepare organizations for an evolving multicultural consumer and media reality
  • How consumers incorporate technology into their day-to-day lives and what drives behavior
  • How to use analytics to enhance digital performance
  • Top tactics to improve reach and engagement across platforms and channels

“Cisneros is excited to host the 2014 Latinum Roundtable at our state-of-the-art production facilities in Miami; the convergence of such creative minds spanning a wide array of industries should make for a very productive session,” said Jonathan Blum of Cisneros Media. “We continue to grow our digital portfolio targeting multicultural audiences, hence we feel that this Roundtable will be the perfect forum to learn more about this consumer,” said Victor Kong of Cisneros Interactive.

About Cisneros: Cisneros is one of the largest privately held organizations in the world with holdings and interests in media and entertainment, digital media and telecommunications, consumer products and services, and real estate and tourism development.  Led by its CEO Adriana Cisneros, the company is structured into three corporate divisions: Cisneros Media encompasses broadcast television, cable TV, content production and distribution, music, and beauty pageants; Cisneros Interactive groups all of the digital initiatives, from the leading online and mobile advertising networks covering the Americas and numerous ventures in e-commerce to multiple online properties; and Cisneros Real Estate oversees the development and strategic positioning of the organization’s commercial, industrial and residential properties around the world.  For more information, please visit www.cisneros.com.

About Latinum Network:

Founded in 2009, Latinum Network is the premier member-based advisory company dedicated to helping brands succeed in the multicultural economy. The Company’s mission is to enhance members’ ability to drive growth and measurable ROI from multicultural audiences via actionable insights, business analytics, proven strategies and consumer access. Latinum currently supports nearly 100 member brands. Proprietary solutions include VozLatinum, a bilingual online community used to support both network-wide and custom client research; Veo, a consumer mobile platform that allows direct, two-way engagement between brands and consumers; and Latinum’s Digital Platform that provides clients with proprietary syndicated research, actionable category-level insights, online tools and best practices.