Latinum Network and Facebook Host Executive Roundtable to Share Insights and Strategies for Engaging Millennial Consumers

More than 40 executives from leading brands gather to discuss “Young, Influential, and Multicultural” consumers, co-hosted by Facebook

Latinum Network, America’s premier member-based multicultural advisory firm, hosted the first of two sessions as part of its biannual Executive Roundtable series on October 28, 2015 in Miami.

Co-hosted by Facebook, this in-person meeting brought together more than 40 executives from some of America’s top corporations in order to discuss strategies and best practices in multicultural marketing. Among this Executive Roundtable’s attendees were representatives from the National Football League, The Coca-Cola Company, Prudential, The Walt Disney Company, 3M, Sprint and more.

“As multicultural audiences become core to most brands’ marketing strategies, Facebook is focused on providing our partners with solutions to effectively reach and connect with the right consumers,” says Christian Martinez, Head of Sales, U.S. Multicultural at Facebook.

The unique format of the session was designed to balance proprietary member-only content from Latinum’s expert team, with discussion of real in-market experiences between the peer executives in attendance. Latinum kicked off the day with insights from its major new work entitled “How Cultural Influencers are Driving a Generation and Changing a Society”, and then co-presented with Discovery Communications groundbreaking new ethnographic research on “Breaking through the Stereotype of Hispanic Women.” The rest of the agenda was built around learnings from Facebook, Coca-Cola and US Bank on their recently successful millennial campaigns.

“At Latinum, we’ve been researching how multicultural consumers will lead and influence the millennial generation for years,” says David Wellisch, CEO of Latinum Network. “Now’s the time for brands to explore the best strategies for how to effectively engage multicultural millennial consumers.”

The second session in the series will be co-hosted by Nestle in Glendale, CA and will be open to all Latinum member companies.

ABOUT LATINUM NETWORK: Latinum Network is the premier member-based advisory company dedicated to helping brands succeed in the multicultural economy. Founded in 2009, the Company’s mission is to enhance members’ ability to drive growth and measurable ROI from multicultural audiences via actionable insights, business analytics, proven strategies, and data and tools. Latinum currently supports nearly 100 member brands. Proprietary solutions include VozLatinum, a bilingual online community used to support both network-wide and custom client research; and Latinum’s Digital Platform that provides clients with proprietary syndicated research, actionable category-level insights, online tools and best practices.