Latinum Network and NFL to Co-Host Executive Roudtable on How to Win with Biculturals

Leading brands will converge on AT&T Stadium, home of the Dallas Cowboys, to dive into ways bicultural and multicultural consumers are redefining and leading American mainstream culture

Latinum Network, the premier member-based advisory company dedicated to helping brands succeed in the multicultural economy, together with long-time multicultural supporter and network member, NFL, will co-host the first Fall 2014 Executive Roundtable, in Arlington, TX, on October 21st-22nd. Among those attending are representatives from 50 Latinum Network corporate members, including Hallmark, McCormick, Daisy Brand and Nestlé USA.

“Bicultural Hispanics are at the epicenter of the ‘Total Market’ movement,” said David Wellisch, managing partner and co-founder of Latinum Network. “At last fall’s roundtable, we showed that Hispanics are the ultimate cultural influencers. In this session, we’ll focus more specifically on language—how it is used functionally and emotionally, how parents are envisioning a bilingual future, and how marketers can better reach bicultural Hispanics with specific case examples.”

Latinum’s Fall 2014 Executive Roundtable Focus: 

  • Understanding the role of language and the effectiveness of language-driven strategies
  • Tactics to derive and leverage consumer “universal truths” from understanding multicultural consumer needs and attitudes
  • Case studies of how leading marketers employ these tactics to influence and enhance their brand’s appeal across the Total US Market

“Continuing to grow and engage our Hispanic fan base in the US is a very important priority for the NFL,” said Marissa Fernandez, Director of Fan Strategy and Marketing who leads the NFL’s Hispanic efforts. “While we have seen tremendous growth in the size of our Hispanic fan base over the last few years, we believe there continues to be significant upside. We are excited to host our Latinum peers at this event to learn and share best practices on how to win with this important segment. AT&T Stadium is a perfect venue for this event, home of the Dallas Cowboys, the most popular team in the league with US Hispanics.”

About NFL: The National Football League is America’s most popular sports league, comprised of 32 franchises that compete each year to win the Super Bowl, the world’s biggest annual sporting event. Founded in 1920, hallmarks of NFL success include extensive revenue sharing, competitive excellence, strong franchises across the board, and national and international distribution.

About Latinum Network: Founded in 2009, Latinum Network is the premier member-based advisory company dedicated to helping brands succeed in the multicultural economy. The Company’s mission is to enhance members’ ability to drive growth and measurable ROI from multicultural audiences via actionable insights, business analytics, proven strategies and consumer access. Latinum currently supports nearly 100 member brands. Proprietary solutions include VozLatinum, a bilingual online community used to support both network-wide and custom client research; Veo, a consumer mobile platform that allows direct, two-way engagement between brands and consumers; and Latinum’s Digital Platform that provides clients with proprietary syndicated research, actionable category-level insights, online tools and best practices.