Tag: multicultural
Turning Cultural Insights into Marketing Action
Understanding culture is only the first step in turning cultural intelligence into marketing action. The brands that consistently build cultural resonance are the ones that turn audience insights into action—translating research into marketing strategies, creative briefs, and campaigns that authentically reflect how people live.
How Meijer Engaged Midwestern Sports Fans with Cultural Specificity to Gain a Competitive Advantage
Brands are competing in increasingly crowded categories, so traditional differentiators like price, distribution, and awareness are no longer enough. Our research at Collage shows that brands creating real cultural connections with cultural intelligence are better positioned to earn consumer trust, increase purchase intent, and build lasting loyalty.
Why the “Real” 2026 World Cup Won’t be Won in Stadiums
For brands, the 2026 FIFA World Cup is one of the biggest global cultural moments the U.S. has ever hosted. But there is a major contradiction beneath the surface that most brands are ignoring.
From Coins to Confidence: What Crypto Tells Us About Consumers’ Financial Outlook
Emerging attitudes toward crypto reveal how Multicultural and younger consumers are redefining trust, control, and confidence in financial services.
Consumer Spending and Financial Behavior | Fall 2025
Discover key fall spending trends and how multicultural consumers are reshaping financial behavior in the U.S. with emerging insights and market signals.
Joy in Every Tradition: A Guide to Multicultural Winter Holidays
Discover how multicultural consumers celebrate winter holidays and why cultural insights matter for inclusive marketing during this key seasonal moment.
America Now 2026: Understanding the Consumer Response to a Nation in Flux
Explore how authenticity and cultural relevance drive brand trust in 2026 as consumers seek protection, creativity, and genuine connection.
“Where Code Meets Culture” by Amit Shah
“Where Code Meets Culture” by Amit Shah explores how technology, AI, and culture intersect—reshaping marketing, insights, and human creativity.
America Now 2026. Living Through Change, Searching for Control
On November 5th, Collage will host its annual Cultural Fluency Summit, where we’ll unveil new findings from our 2026 America Now trend research. This year’s study captures how Americans are navigating relentless change, and how those shifts are redefining what consumers expect from brands. Across every background, people are seeking stability, sincerity, and reassurance that […]
From Signals to Strategy: How Collage Is Shaping the Future of AI in Consumer Insights
For decades, consumer insights have been the bridge between brands and the people they serve. Our industry has always embraced new technologies to make research faster, smarter, and more actionable. From turning email into a feedback engine to harnessing early natural language processing for coding open-ended questions. Today, we’re entering another transformation: AI at scale, […]