Tag: multicultural
Breaking Through With Hispanic Consumers Beyond Hispanic Heritage Month
Earn lasting loyalty by using key pillars of Hispanic representation to reflect the full spectrum of culture, identity, and everyday life.
Culinary Mastery: Black and Hispanic Home Cooks Turn Their Passion for Food into Social Capital
Black and Hispanic consumers’ passion for cooking and baking turns the kitchen into a space for cultural pride, skill-building, and experimentation.
Decoding Trends in Gen Z Footwear
Discover which footwear brands are expanding their cultural moat with Gen Z and which are losing ground.
What Three Winning Brands–Topo Chico, Native, and Apple Music–Teach Us About the Power of Cultural Specificity
See how Topo Chico, Native, and Apple Music use cultural specificity to build trust, connect with consumers, and drive growth.
How the Best World Cup Campaigns Won by Putting Culture at the Center
Learn how Coca-Cola, Gran Centenario, and Adsmovil used cultural fluency to create winning FIFA World Cup marketing campaigns.
Turning Cultural Insights into Marketing Action
Cultural insights are valuable when they drive action. Brands that build cultural resonance translate insights into strategies, creative, and campaigns that authentically reflect how people live.
How Meijer Engaged Midwestern Sports Fans with Cultural Specificity to Gain a Competitive Advantage
Our research at Collage shows that brands creating real cultural connections with cultural intelligence are better positioned to earn consumer trust, increase purchase intent, and build lasting loyalty.
Why the “Real” 2026 World Cup Won’t be Won in Stadiums
For brands, the 2026 FIFA World Cup is one of the biggest global cultural moments the U.S. has ever hosted. But there is a major contradiction beneath the surface that most brands are ignoring.
From Coins to Confidence: What Crypto Tells Us About Consumers’ Financial Outlook
Emerging attitudes toward crypto reveal how Multicultural and younger consumers are redefining trust, control, and confidence in financial services.
Consumer Spending and Financial Behavior | Fall 2025
Discover key fall spending trends and how multicultural consumers are reshaping financial behavior in the U.S. with emerging insights and market signals.