Neeraj Mahtani

Neeraj Mahtani

Sr. Director, Client Solutions

Neeraj leads the Collage’s Consulting and Analytics Function. During his 8+ years at Collage, Neeraj has worked on more than 500 projects and has seen it all. His team leads the work on projects such as size-of-prize, segmentation, consumer profiling, and go-to-market strategy. His team’s work spans across industries such as Consumer Packaged Goods, Food and Beverage, Financial Services, Health Care, Restaurants, Retail, Telecommunications, and Media. Additionally, Neeraj manages a variety of data sources and tools Collage uses for syndicated and custom research. Neeraj also leads operational effectiveness function for our internal Custom Solutions department.

Originally from Singapore, Neeraj lived in four different countries before moving to the United States to attend the University of Virginia. He holds a B.S. in Finance and Economics.

Alex Maggi

Alex Maggi

Sr. Director of Custom Insights

Alex Maggi oversees Collage’s Custom Insights group, covering all Quant and Qual consumer research. Alex has 20+ years of experience, focused on consumer insights and brand strategy. Thanks to a career split evenly between the client and consulting sides, he offers a unique perspective and deep understanding of all facets of the research process. Alex has led and designed hundreds of quantitative and qualitative studies spanning over twenty counties and myriad cultural audiences.

Prior to joining Collage, Alex held leadership positions in Consumer Insights for Quest Insight, Ipsos and United Airlines. His insights have helped guide brand strategy for some of the world’s most beloved and successful brands, spanning a diverse range of clients and industries. Key clients have included: Kraft, Kellogg’s, Levi’s, Kimberly – Clark, Dr Pepper Snapple Group, Sprint, BP, Abbott, Philips, and Discovery Communications, among many others.

Alex’s true career passion lies in growing clients and collaborating with teammates to continuously broaden our learning while sharing in our success.
A DC native, Alex holds an MBA from the University of Michigan, as well as an undergraduate degree in International Business from George Washington University.
In his spare time Alex enjoys studying languages, playing/watching soccer and enjoying the Chicago experience.

Sean Herdman

Sean Herdman

Sr. Director of Business Development

Sean is proud to lead Collage Group’s high-performing sales and marketing team. These talented professionals ensure that every brand competing in the rapidly-changing U.S. marketplace partners with Collage to develop the cultural fluency required to grow and that Collage Group itself achieves its own audacious growth objectives.

Sean’s career as a sales and marketing leader has spanned media (Atlantic Media & Education Week), best practices research (Advisory Board Company and EAB), and a SaaS school safety start-up (SchoolPass). Early in his career he supported M&A litigators as a researcher at Economists Incorporated.

Sean is a graduate of the Georgetown University School of Foreign Service (#hoyasaxa!) and studied at the London School of Economics. Originally from New York City, he lives in Bethesda, Maryland with his wife and three amazing children. Sean proudly exercises his creativity and story-telling as a D&D DM.

Zekeera Belton

Zekeera Belton

Sr. Director of Client Services

Zekeera is Sr. Director of Client Services at Collage Group, leading the member services team in ensuring clients are extracting optimal value from the partnership. Zekeera and her team act as an extension of member teams focused on fostering deep relationships and leveraging the full set of Collage capabilities to address client challenges.

She is a results-driven marcomm professional with 15+ years of experience developing and executing private and public (government) sector campaigns and programs. Her expertise spans strategy development to execution with a keen focus on reaching niche markets, i.e., multicultural, women, LGBT, people with disabilities.

Prior to Collage, Zekeera served as a Marketing Director for Penn, Good & Associates, a Marketing Services Consulting firm located in Washington, DC dedicated to developing and implementing social and health marketing campaigns addressing health disparities and other social ills. In previous years, she was a consultant at MarketBridge, a management consulting firm, leading sales and marketing optimization engagements for companies like IBM, Microsoft, Callaway Golf, SAP and others.
Zekeera holds a Bachelor of Science in Business Administration, with a double concentration in Finance and Management, from Georgetown University’s McDonough School of Business. She is originally from New York City and now lives in Southern Maryland. In her spare time you may find her playing pick-up basketball, flag football or hosting social gatherings in DC.

David Evans

David Evans

Chief Product Officer

David serves as the Chief Product Officer responsible for research, data, and innovation. He is passionate about creating amazing products and building great places to work. He most recently served as Strategic Advisor for Cushman & Wakefield, where he designed the corporate data and analytics function and developed advanced analytics and survey tools. From 2011-2016, David served as Vice President of Research at CoStar Group, where he led a 250+ person research organization and built a variety of analytics functions. CoStar was recognized as a Top Workplace in the Washington Post’s 2015 survey. Prior to Costar, he worked for the White House where he founded the Office of Executive Councils. From 1998 to 2009, he worked at the Corporate Executive Board, serving ultimately as Chief Researcher for a $100 million division. David holds a Diploma from the Architectural Association in London (M. Arch. equivalent) and an M.B.A. from Georgetown University. Before pursuing a business career, David worked as an architect in the UK, France and Germany, and published and exhibited widely. David was born in London and lives in Bethesda with his wife Juliette Searight and their two beautiful daughters.

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Ida Chacon

Ida Chacon

Vice President, Custom Solutions

Ida Chacon is the Vice President of Custom Solutions. In this role, Ida partners with a team of experts that work with almost 100 corporate clients to develop customized strategy and marketing solutions. She works within the custom research and consulting practice.

Ida has more than 18 years of experience in multicultural marketing and brand management. Prior to joining Collage, she led Procter & Gamble’s Center of Expertise, where she defined and deployed P&G’s overall ethnic strategy, managed creative advertising agency relationships, and consulted on specific brands and projects.

A noted speaker, Ida has given presentations across the country on a variety of multicultural topics including total market strategies, the bicultural consumer, the role of language, and multicultural millennials. In whatever she does, she adds her Puerto Rican flair and experiences as a mother of two, to help clients understand and get under the skin of this important consumer demographic.

Ida holds a B.A. from the University of Puerto Rico and an M.B.A. from the University of Wisconsin at Madison.

Allan Hakky

Allan Hakky

Vice President, Technology & Engineering

Allan serves as Chief Technologist and is in charge of building Latinum’s SaaS products, digital platform, and tools. Prior to joining Latinum, Allan was an 11-year veteran of OPNET/Riverbed, where he was Vice President of Engineering and Engineering Operations. He is a graduate of Cornell University. Allan joined in 2015.

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David Wellisch

David Wellisch

CEO & Co-Founder

David is co-founder and CEO of Collage Group, previously known as the Latinum Network. From its inception in 2009, the company has grown to serve nearly 100 leading corporations, 230+ consumer brands, in 16 different industries. David is passionate about entrepreneurship and company building.
Prior to Collage Group, he was the founder, vice president and general manager of AOL Latino, AOL’s Hispanic service. He was responsible for the entire operation, including overseeing programming, product development, customer service, brand and acquisition marketing, strategy and business development. At its peak, AOL Latino produced $130MM in revenue from subscriptions and advertising. David was also Executive Director of strategy at AOL’s web properties. Before AOL, he worked in private equity at Allied Capital and strategic consulting at Gemini Consulting. Originally from Ecuador, David holds an undergraduate degree from Brown University and an M.B.A. from Harvard Business School. Currently, he sits on the Board of Trustees for Georgetown Day School in Washington, D.C. David is also a member of the Washington, D.C. chapter of the Young President’s Organization. David is married, has three awesome kids, and currently lives in DC.

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