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Multicultural
Deep dive into Hispanic, Black, Asian and NH White segments.
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Generations
Take action with Gen Z, Millennial, Gen X and Boomer insights.
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LGBTQ+ & Gender
Fuel growth with LGBTQ+, women, men & non-binary insights.
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Parents & Kids
Drive Brand Love among parents and kids across race and ethnicity.
Latest Blog Articles
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Why the “Real” 2026 World Cup Won’t be Won in Stadiums
For brands, the 2026 FIFA World Cup is one of the biggest global cultural moments the U.S. has ever hosted. But there is a major contradiction beneath the surface that most brands are ignoring.
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Acknowledge and Engage People with Disabilities to Drive Momentum
Explore how consumers with disabilities shape expectations, trust, and brand perception, and why cultural fluency is essential to reaching this segment.
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From Coins to Confidence: What Crypto Tells Us About Consumers’ Financial Outlook
Emerging attitudes toward crypto reveal how Multicultural and younger consumers are redefining trust, control, and confidence in financial services.
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Consumer Spending and Financial Behavior | Fall 2025
Discover key fall spending trends and how multicultural consumers are reshaping financial behavior in the U.S. with emerging insights and market signals.