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Multicultural
Deep dive into Hispanic, Black, Asian and NH White segments.
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Generations
Take action with Gen Z, Millennial, Gen X and Boomer insights.
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LGBTQ+ & Gender
Fuel growth with LGBTQ+, women, men & non-binary insights.
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Parents & Kids
Drive Brand Love among parents and kids across race and ethnicity.
Latest Blog Articles
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New Consumer Spending Shifts – Actionable Insights for Your Brand
Explore our Economic Tracker for 2025 insights on consumer behavior, value, and multicultural marketing. Download the preview now.
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How to Use Cultural Insights to Develop Authentic Advertising
Authenticity in branding is not simply about values – it’s about connection. Consumers, especially younger generations, demand messaging that reflects their lived experiences with honesty, respect and depth. Authentic brands don’t speak to people –…
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Women’s Wellness Playbook: Unlock Brand Relevance with Women Redefining Health, Wellness, and Beauty at Midlife
Women are redefining midlife on their own terms. Learn how your brand can lead with brand relevance, credibility, and care in this rapidly growing space.
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Tariffs Could Cost the Average American Household Nearly $5K a Year, Study Finds
The average household will lose about $4,900 yearly in the short term, followed by long-term impact from slower economic growth, higher unemployment and high inflation. Sure enough, the economy is already flashing early warning signs….