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Multicultural
Deep dive into Hispanic, Black, Asian and NH White segments.
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Generations
Take action with Gen Z, Millennial, Gen X and Boomer insights.
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LGBTQ+ & Gender
Fuel growth with LGBTQ+, women, men & non-binary insights.
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Parents & Kids
Drive Brand Love among parents and kids across race and ethnicity.
Latest Blog Articles
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Engage American Parents through Influencer Marketing
Learn best practices for influencer marketing when appealing to Parents, including top social media channels, influencer qualities, and content strategies.
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Predictions for 2025: How to Unlock Growth With Changing Consumer Trends
As we approach 2025, businesses are entering a transformative phase shaped by powerful cultural, technological, and economic forces. Our predictions for the year offer critical insights into the evolving consumer landscape, emphasizing the need for…
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Pulse Check on Health & Wellness: How to Solve for Multicultural Health Concerns
Learn how Multicultural Americans engage with health and wellness, including the impact of systemic barriers and the unique cultural approaches they take to manage well-being.
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Drive Brand Relevance with Gen Z Consumers
Self-discovery isn’t slowing down as Gen Z ages into adulthood. Race, gender and sexuality are all increasing in importance as part of their sense of identity. Learn more about Gen Z Americans’ unique perspectives and…