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Multicultural
Deep dive into Hispanic, Black, Asian and NH White segments.
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Generations
Take action with Gen Z, Millennial, Gen X and Boomer insights.
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LGBTQ+ & Gender
Fuel growth with LGBTQ+, women, men & non-binary insights.
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Parents & Kids
Drive Brand Love among parents and kids across race and ethnicity.
Latest Blog Articles
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The Loyalty Opportunity: Why Authenticity Always Wins in Uncertain Times
When the economy shows signs of strain, the instinctive reaction in many boardrooms is to cut back—often starting with marketing budgets and authenticity. But this knee-jerk approach risks doing long-term harm.
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The New Food Trend: Blending Cultural and Bold Flavors Through Co-Creation
In a time of rising food costs, brands can build loyalty by bringing joy back to the table through culture and passion
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The Grooming Shift in Modern Masculinity: A Guide to Engaging Young Multicultural Men through Skincare and Fragrances
Skincare and scent are helping Young Multicultural Men set new standards for how they show up in the world. This guide breaks down what brands need to know—and do—to engage this audience with relevance and…
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The Road Ahead: Gen Z’s Impact on Auto
Explore how Gen Z is redefining car ownership with new expectations around digital integration, practicality, and brand purpose.