This session will examine the underlying drivers of behavior based on a strong cultural foundational framework based on years of research. In the process, we’ve uncovered significant points of divergence along the consumer journey, driven by fundamental differences in cultural dimensions, that marketers can use to capture to unlock growth and inform their overall business strategy.
Join us on October 10 at 2pm ET to learn:
- Where does culture exert the most influence on your consumer journey behaviors? (pre-store, in-store, post-purchase)
- Unique digital media consumption behaviors and the role of influencers, creators and celebrities as sources of information for new products.
- Practical examples across different categories (Health & Wellness, Food & Beverage, etc)