June 2020, 30 minutes
Intrinsically diverse Gen Z consumers are critical to your brand’s sustainability and growth, and their passion points and values are evolving, particularly amidst uncertain times. Like Millennials, this generation is highly invested in its beliefs and passions, and orients toward inclusion and diversity not seen in older generations. However, Gen Z consumers are different from Millennials in unique ways – from trends and experiences to expression and entertainment.
In this webinar, we unveil our most recent findings on Gen Z passion points and social values, with relevant industry-level expenditure trends. This is a review of the current climate and a forecast of the months to come. Content includes:
- The economic impact of COVID-19 on Gen Z.
- Gen Z expectations of brands during the crisis, including tangible advice on what brands can do to respond and prepare in the current environment.
- The social values brands can use to activate Gen Z engagement as we navigate a turbulent political season.