Webinar Playback
Our cutting-edge research on multicultural, generational, LGBTQ+, women consumers and parent-child relationships cover the biggest, recent cultural shifts. Fill out the form to instantly watch our presentations below.

Applying Multicultural Terminology

November 2021

Engage culture with a deep understanding of the words that define it. Understand consumer reaction to terms like Latinx and BIPOC, the nuances of Hispanic vs. Latino and Black vs. African American. Dig deeper into the labels and/or identifiers each consumer segment prefers and double-click by age, gender and more.
Applying Multicultural Terminology

America Now: Diverse Consumer Evolution 2020 vs 2021

November 2021

Explore changes to diverse consumer attitudes at this key juncture in American history. Get insights into diverse consumer perspectives on climate change and polarizing issues, such as racism, the pandemic, and more.

Insights for Authentic Black Consumer Engagement

February 2022

Black Americans represent a unique, influential audience who are projected to contribute to 16% of population growth through 2025 and skew slightly younger than the general U.S. population. As brands across every category recognize the importance of engaging and supporting Black Americans, the right cultural nuance and tone can establish resonance and connection.

Insights for Authentic Black Consumer Engagement

Appeal to Hispanic Cultural Traits

December 2021

Get powerful new insights into Hispanic consumers with a sneak peek of our Cultural Traits – a central component of your journey to cultural fluency. These data-driven measures of cultural variation reveal key insights into the Hispanic consumer segment, including Cultural Attributes and Group Traits.

Essentials of Gen Z Consumers

April 2022

Get new insights into one of America’s largest and fastest-growing segments with our Essentials of Gen Z Consumers presentation. This webinar provides members with the latest data-driven insights and tools necessary to develop Cultural Fluency, a competency which results in more efficient general market campaigns, as well as more effective dedicated activations.

Understanding & Embracing LGBTQ+ Terminology

February 2022

Engage the LGBTQ+ community with a deeper understanding of changing expectations and trends in self-identification. Understand the meaning and preferences for terms like non-binary and intersex, and the nuances of personal pronouns. Dig deeper into the labels and/or identifiers each segment prefers and double-click by age, race/ethnicity, and gender when relevant.

Understanding and Embracing LGBTQ+ Terminology

Parents & Kids: Connect with America’s Diverse Parents

April 2022

In this webinar, we focus on American parents with an emphasis on the attitudes and behaviors that influence their parenting and the decisions they make for their children. This research profiles parents by race, ethnicity, and age of child when relevant, as well as category-level insights.