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We look forward to sharing our deep consumer insights with you. Below you will find additional information about Collage Group and tools, resources and solutions.

Collage Group is the leading source of consumer research, insights and best practices on America’s diverse, influential segments including:

Hispanic  •   Black  •   Asian  •   Gen Z   •  Millennial  •   Women  •   LGBTQ+   •  New Wave

Consumer Research Platforms
10+ Years of Consumer Insights • 300+ Studies • 35 Original Studies Each Year • New Data 3-to-4 Times a Month

Multicultural

Formerly Latinum

Multicultural Consumer Research

Deep dive into Hispanic, Asian & Black consumer behaviors and trends compared to White consumers. Differentiate what works and doesn’t for these segments.

Generations

Formerly genYZ

Generational Consumer Research

Access consumer trends data and insights across all generational segments: Gen Z, Millennial, Gen X and Boomer. Dive deeper into the diversity of Gen Z and Millennial the group we call the New Wave.

LGBTQ+ & Gender

Now Available

LGBTQ & Gender Consumer Research

Explore unique consumer trends among the LGBTQ community vs. non-LGBTQ. Access further insights by gender identity, exploring men, women, transgender, non-binary and other segments.

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Category Essentials | Consumer Research by Industry
Bi-Annual Category-Specific Reports to Help You Keep Up with Generational and Multicultural Consumer Evolution

The life of American consumers seems to have only one constant – change.

To keep up, we provide our members with timely and relevant learnings they can use to fine-tune their generational and multicultural consumer research and marketing strategies. These reports evaluate consumer attitudes and behaviors across specific consumer goods industries:

Food & Beverage | Quick Service Restaurants | Alcoholic Beverages | Media and Telecom | Personal Care | Home Care | Health Care | Financial Services | Automotive

Download an Excerpt of Our Latest Report

Products & Services

Cultural Fluency Roadmap

Use culture to connect efficiently and effectively across segments.

Ad & Brand Testing

Assess the cultural fluency of your ads and brands with CultureRate:Ad & CultureRate:Brand.

Custom Market Research

Tailored solutions delivered by our full-service, in-culture qualitative and quantitative teams.

The Latest Cultural Fluency Insights

Measuring the Cultural Fluency of Ads: Dunkin’

February 3, 2021

In our latest CultureRate:Ad consumer insights report, Multicultural consumers rate Dunkin’s “Welcome to Dunkin'” advertisement. Read more to see the ad’s winning features and why it’s culturally resonant with multiple consumer segments.

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