External Resources for Antiracist Education and Action
To genuinely reflect and connect with multicultural consumers, brands need to lead by example and take meaningful action.
July 8, 2020
Insights Platforms
In times of tight budgets, our platform-based business model provides clients with a way to integrate trusted, long term relationships with us; an always-on platform of proprietary, curated content updated daily; and access to a peer network that facilitates best practice sharing. We continuously engage and align with our clients’ top priorities across industry, discern the most leveraged areas of research and develop the innovations that matter most to success in the new American landscape.
Collage Compass
Our approach to understanding Culture is unique in the market. We apply “the Compass,” our proprietary research framework for navigating America’s cultural transformation, to support members along four major vectors:
“Who We Are” – quantifying core values, attitudes and behaviors.
“How We Live” – the passion points where attitudes come to life
“How To Reach Us” – the media landscape and advertising
“How We Buy” – sector-specific consumer insights
Dimensions and Data
Our mission is to collect a comprehensive inventory of measures, factors, and outcomes that enable us to quantify and connect the cultural identify of consumers with categories and brands. Since 2009, we have been building a database that now contains insights from hundreds of studies, thousands of questions and millions of data points.
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Studies Since Inception
Cultural Learning Engine
What works and what doesn’t? Our passion is to decipher the causal connection between cultural attributes, the cues and nuance of cultural expression and how consumers from different cultural backgrounds perceive and buy brands.
Conventional approaches rely on indexing different segments to general population norms, but we go further. We apply machine learning to determine what actually matters to brand perception and purchase intent, developing unique profiles for each segment that become increasingly accurate over time.
Unparalleled Service
Collage Group acts as a true extension of our member’s insights, marketing and strategy teams. Our track record of multiyear relationships is a product of deeply understanding our clients’ business, developing a dynamic action plan to address client priorities, and curating our insights to answer critical consumer questions on a continuous basis. We leverage the full set of Collage’s capabilities – strategies, insights, analytics, data, executive roundtables and peer to peer engagement – to ensure our clients are extracting value that vastly exceeds the cost of the services that we offer.Ryan Miller, Client Services Director
The Latest in Multicultural and Generational News
How Multicultural Consumers Want Brands to Support Change: Consumer Response to Racism & Current Events
Entering the conversation on race can be an intimidating step for your brand, but in this day and age, it’s imperative. Our latest research on current events helps you unpack this topic and provides the guidance you need to take action.
July 7, 2020
Celebrating Pride Month in the Age of #BlackLivesMatter
Ongoing protests against racism and police violence in America have refocused Pride Month on its protest roots. Read on to discover how the LGBTQ+ community is engaging in support of #BlackLivesMatter.
July 2, 2020
How Great Brands Confront Racism and Injustice: Panel Discussion With Leaders from Coca-Cola, Google Pixel & Walt Disney Company
Augmented by early findings from our research into racism in America, our virtual panel discussion with leaders from Coca-Cola, Google Pixel and Walt Disney Company provided powerful new insights into the actions brands need to take now.
June 29, 2020
Unleashing culture to drive brand growth