Learn how consumers across generational segments interact with and celebrate Halloween.
Our latest Holidays & Occasions research covers major attitudes and behaviors of Gen Z, Millennials, Gen X and Boomers around Halloween. Read on for a few insights from this year’s study. The full report is available to members of Collage Group’s Generations program.
1. Halloween is most highly celebrated by Gen Z and becomes less popular with age.
71% of Americans celebrate Halloween.
2. Most Americans likely have self-expression in mind when preparing for and celebrating halloween.
The Millennial and Gen X Segments Are Most Likely to Hold this View.
3. Younger Halloween celebrants are more likely to associate the holiday with a party atmosphere.
4. Millennial Americans are most likely to carve pumpkins as part of their Halloween celebration.
Almost Half of Gen Z and Millennials Go to Haunted Houses during the Halloween Season.