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Learn how consumers across generational segments interact with and celebrate Halloween.
Our latest Holidays & Occasions research covers major attitudes and behaviors of Gen Z, Millennials, Gen X and Boomers around Halloween. Read on for a few insights from this year’s study. The full report is available to members of Collage Group’s Generations program.
71% of Americans celebrate Halloween.
The Millennial and Gen X Segments Are Most Likely to Hold this View.
Almost Half of Gen Z and Millennials Go to Haunted Houses during the Halloween Season.
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Collage Group is a certified Minority Business Enterprise (MBE) by the National Minority Supplier Development Council (NMSDC).
©2023 Collage Group
Motivating Diverse Consumers & Avoiding Backlash in America Now: A Year in Review
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