How Consumers Across Generations Celebrate Halloween

Learn how consumers across generational segments interact with and celebrate Halloween.

Our latest Holidays & Occasions research covers major attitudes and behaviors of Gen Z, Millennials, Gen X and Boomers around Halloween. Read on for a few insights from this year’s study. The full report is available to members of Collage Group’s Generations program. 

1. Halloween is most highly celebrated by Gen Z and becomes less popular with age.

71% of Americans celebrate Halloween.

2. Most Americans likely have self-expression in mind when preparing for and celebrating halloween.

The Millennial and Gen X Segments Are Most Likely to Hold this View.

3. Younger Halloween celebrants are more likely to associate the holiday with a party atmosphere.

4. Millennial Americans are most likely to carve pumpkins as part of their Halloween celebration.

Almost Half of Gen Z and Millennials Go to Haunted Houses during the Halloween Season.

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