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May 6, 2022
Sudipti Kumar – Associate Director
Mental health issues such as anxiety and depression are at an all-time high in the United States. Increased political polarization, heightened racial tension, and the ongoing pandemic are just some of the reasons that contribute to a lower overall sense of well-being for Americans. In a recent survey we conducted, we found that Gen Z Americans are the least likely to be satisfied with their physical and non-physical well-being, including their mental and emotional health.
In addition to the factors affecting all Americans, social media likely has an outsized impact on Gen Z’s mental health. Our survey data reveals that Gen Z is the least likely to feel confident in themselves, while also being the most likely to compare themselves to others on social media. And then there’s recent research, including Instagram’s internal research, that highlights the potentially negative impact of social media on younger people(1).
Something else that likely adds to young Americans’ struggles with mental health is the belief that they can’t show their emotions. In fact, almost 50% of Gen Z Americans agreed with the statement: “I can’t show my emotions because society tells me I need to be strong”, compared to only 22% of Boomers.
But here’s the good news—despite their struggles, Gen Z’ers want to improve their mental health. When asked where they are most focused with respect to their health and wellness, over 40% of the segment chose improving their mood/mental health. This suggests improving mental health is a top priority for Gen Z, even higher than improving their diet and increasing physical activity.
Now you may be thinking, how can my brand help improve people’s mental health? It turns out there are several ways you can play a positive role and connect with consumers in the process.
Contact us at the form below to learn more about how you can gain access to these diverse consumer insights and much more in our Cultural Intelligence Platform.
Sources:
(1) NPR, “Instagram Worsens Body Image Issues And Erodes Mental Health”, https://www.npr.org/2021/09/26/1040756541/instagram-worsens-body-image-issues-and-erodes-mental-health
Sudipti is an Associate Director on Collage Group’s Product and Content team. She is a graduate from NYU’s Stern School of Business where she studied finance and marketing, and Columbia University’s School of International and Public Affairs where she received her Masters in Public Administration. In her spare time, Sudipti enjoys reading, cooking, and learning to crochet.
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