Jumpstart 2023 with the Roadmap of Insights You Need to Thrive

Collage Group is excited to carry out our most ambitious plans yet for expanding the depth of our cultural intelligence to America’s diverse consumers in 2023 – all centered on helping you thrive in this transformational environment. 

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February 6, 2023
David Evans – Chief Insights Officer

For 2023, our work centers on: 

    1. Providing research on brand performance and the critical actions marketers and insights professionals can take to improve brand cultural fluency. 
    2. Developing a next-generation product experience and data science toolkit that leverages our entire research archive. This new experience helps you identify unique, brand-specific.

Time and again, America’s iconic brands come to Collage Group to explore how they can understand where they stand versus their competitors. They want to know what works and what doesn’t in their marketing. And, they are seeking to market efficiently and effectively across cultures, generating both high cultural resonance and high marketing ROI.

Collage Group answers the call by presenting the first of its kind of cultural intelligence solution through a unique membership subscription, providing an always on high-ROI offering that positions brands to win.

At a time when most consumer insights companies are cutting back, Collage Group is investing substantial resources during this critical juncture in the economic cycle. You can learn more about how we will help you build Cultural Fluency by assessing brand performance and extracting lessons from “top 10” brands by each diverse segment. See how best practices for high performance comes to life using linkages to our core research into the cultural traits of consumers and our ever-growing analysis into category behaviors and trends.

Collage Group Today versus Tomorrow chart

In this climate of high economic uncertainty, brands are scrambling to update budgets, forcing hard calls about where to spend and what to cut. Collage Group represents a crucial investment that helps brands protect share among the diverse consumers responsible for driving overall growth, many of whom will reward brands with stronger than expected spend and loyalty.

Bulletpoints Showing Collage Group's highlights compared to competitors

Collage Group is pleased to be the must-have resource that enables brands to attract and retain diverse consumers. Contact us today for a video replay of the presentation and to discover how you can get started with membership.

 

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David Evans

David Evans

David serves as the Chief Insights Officer responsible for all syndicated content and thought leadership. He is passionate about leading the teams that reveal insights into consumers that can transform the fortunes of our members, make these actionable in our products and experience, and build great places to work. Before joining Collage Group in 2018, David served in a variety of senior roles in data, analytics and syndicated research organizations, including Cushman & Wakefield as Strategic Advisor, CoStar Group as Vice President of Research, and the White House where he founded the Office of Executive Councils in 2011. From 1998 to 2009, he worked at the Corporate Executive Board (now Gartner), serving ultimately as Chief Researcher for a $100 million division covering eight major business units. David holds a Diploma (M.Arch equivalent) from the Architectural Association in London and an M.B.A. from Georgetown University’s McDonough School of Business. Before pursuing a business career, David worked as an architect in the UK, France and Germany, and published and exhibited widely. David was born in London to American and Canadian parents. He lives in Bethesda with his wife Juliette Searight and younger Generation Alpha daughter, while avidly following his older Generation Z daughter’s journey into adulthood in Halifax, Nova Scotia.

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